Insights

Strong Market Presence With approximately 460 stores across multiple Asian countries and additional licensed locations, Toys R Us Asia demonstrates a substantial footprint, presenting multiple opportunities for wholesale partnerships, cross-promotions, and regional distribution collaborations.

Diverse E-commerce Channels The company combines physical stores with an extensive online platform on major Asian shopping sites and dedicated e-commerce stores, opening avenues for digital marketing campaigns, online bulk sales, and exclusive product launches targeting tech-savvy consumers.

Focused Child Development Toys R Us Asia emphasizes engaging, educational, and immersive play experiences aligned with child development, providing a potential avenue for suppliers of innovative, educational toys and interactive products seeking to enhance their regional market reach.

Brand and Product Diversification Offering a curated mix of local and international brands along with exclusive products positions Toys R Us Asia as a key partner for brands looking to expand their footprint in the Asian toy and play market through co-branded or exclusive product initiatives.

Robust Revenue Range With a revenue estimated between 1 billion and 10 billion dollars and a sizable employee base, the company shows potential for large-scale procurement deals, joint marketing ventures, and strategic collaborations to maximize sales opportunities across its diverse markets.

Toys"R"Us Asia Tech Stack

Media & News

Toys"R"Us Asia's Email Address Formats

Toys"R"Us Asia uses at least 2 format(s):
Toys"R"Us Asia Email FormatsExamplePercentage
First.Last@toysrus.comJohn.Doe@toysrus.com
78%
LastF@toysrus.comDoeJ@toysrus.com
13%
FirstL@toysrus.comJohnD@toysrus.com
4%
Last.First@toysrus.comDoe.John@toysrus.com
2%
LastFirst@toysrus.comDoeJohn@toysrus.com
1%
Last@toysrus.comDoe@toysrus.com
1%
First.MiddleLast@toysrus.comJohn.MichaelDoe@toysrus.com
1%
First.Last@toysrusasia.comJohn.Doe@toysrusasia.com
100%

Frequently Asked Questions

What is Toys"R"Us Asia's official website and social media links?

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Toys"R"Us Asia's official website is toysrusasia.com and has social profiles on LinkedIn.

What is Toys"R"Us Asia's SIC code NAICS code?

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Toys"R"Us Asia's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 44-45 - Retail Trade.

How many employees does Toys"R"Us Asia have currently?

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As of December 2025, Toys"R"Us Asia has approximately 1K employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Cfo, China: R. P.Chief People Officer: A. K.Chief Merchandise Officer: L. S.. Explore Toys"R"Us Asia's employee directory with LeadIQ.

What industry does Toys"R"Us Asia belong to?

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Toys"R"Us Asia operates in the Retail industry.

What is Toys"R"Us Asia's email format?

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Toys"R"Us Asia's email format typically follows the pattern of First.Last@toysrus.com. Find more Toys"R"Us Asia email formats with LeadIQ.

Toys"R"Us Asia

RetailKowloon, Hong Kong1001-5000 Employees

Toys"R"Us Asia's vision is to fuel imagination and inspire our next generation through the power of toys and play. The company's mission is to be the trusted toy leader, providing premier toys and inspiring play experiences for both kids and kidults. 

Toys“R”Us Asia, headquartered in the Hong Kong SAR, currently operates around 460 stores across Asia. This includes locations in Mainland China, Japan, Malaysia, the Hong Kong SAR, Singapore, Taiwan, Thailand and Brunei. The company also licenses over 90 additional stores in the Philippines and the Macau SAR. In addition to these brick-and-mortar locations, Toys“R”Us has an eCommerce presence on major Asian shopping platforms as well as its own online stores serving each market. 

We offer a carefully selected range of quality local and international brands, and innovative and exclusive products. We also provide engaging loyalty programs as well as interactive and immersive in-store play experiences that inspire learning at every stage of a child’s development.  

Toys“R”Us Asia (Holding) Limited and its subsidiaries function as independent legal entities, operating separately from all other Toys“R”Us companies globally. 

Follow us on our Facebook, Instagram, WeChat & YouTube channels.

Section iconCompany Overview

SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
44-45 - Retail Trade
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Toys"R"Us Asia's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Toys"R"Us Asia's revenue is estimated to be in the range of $1B$10B

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