TRA, Inc. (Now part of TIVO) Email Format
Advertising ServicesNew York, United States501-1000 Employees
TRA, Inc., now part of TiVo, is an advertising services company located at 150 East 52nd Street, Suite 6000, New York, NY 10022. It provides media measurement software and analytics, anchored by its patented Media TRAnalytics business intelligence system. The system enables networks, agencies and advertisers to plan, buy, sell, and measure TV advertising by identifying the target audience and correlating households' ad exposures with their purchases. The company employs between 501 and 1000 people and is part of the TiVo corporate family. Reported revenue ranges from $10 million to $25 million.