What is TRA, Inc. (Now part of TIVO)'s NAICS code?

TRA, Inc. (Now part of TIVO)'s NAICS code is 541613 (Marketing Consulting Services).

Insights

Audience Targeting TiVo Research and Analytics specializes in measuring TV advertising effectiveness by matching household TV exposures with actual purchases, presenting a strong potential for selling advanced attribution and audience-centric planning services to advertisers, networks, and agencies seeking tighter ROI.

Media ROI The patented Media TRAnalytics system offers data-driven insights to reallocate media spend for accountability and sales lift, creating a clear sales angle around optimizing TV buy strategies for a measurable return on investment.

Cross-Platform Opportunity Position integration of TV measurement with digital and other media channels to provide a holistic view of campaign impact, appealing to clients looking to unify broadcast and digital attribution and improve budget efficiency.

Growth Readiness With a small to mid-size footprint and revenue in the low millions, there is room to scale by expanding services to larger advertisers or agencies seeking specialized TV measurement capabilities and premium analytics offerings.

Strategic Partnerships Leverage affiliation with TiVo and the broader media measurement ecosystem to attract networks and agencies interested in validated measurement, programmatic buy optimization, and deeper audience insights for TV campaigns.

TRA, Inc. (Now part of TIVO)'s Email Address Formats

TRA, Inc. (Now part of TIVO) uses at least 4 email formats:

TRA, Inc. (Now part of TIVO) Email Formats	Example	Percentage
FLast@tivoresearch.com	JDoe@tivoresearch.com	56%
Last@tivoresearch.com	Doe@tivoresearch.com	32%
First.Last@tivoresearch.com	John.Doe@tivoresearch.com	6%
First@tivoresearch.com	John@tivoresearch.com	6%

TRA, Inc. (Now part of TIVO) Email Formats

Example

Percentage

FLast@tivoresearch.com

JDoe@tivoresearch.com

56%

Last@tivoresearch.com

Doe@tivoresearch.com

32%

First.Last@tivoresearch.com

John.Doe@tivoresearch.com

First@tivoresearch.com

John@tivoresearch.com

Frequently Asked Questions

What is TRA, Inc. (Now part of TIVO)'s phone number?

You can contact TRA, Inc. (Now part of TIVO)'s main corporate office by phone at

+1-212-286-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TRA, Inc. (Now part of TIVO)'s official website and social media links?

TRA, Inc. (Now part of TIVO)'s official website is tivoresearch.com and has social profiles on LinkedIn.

How much revenue does TRA, Inc. (Now part of TIVO) generate?

As of July 2026, TRA, Inc. (Now part of TIVO)'s annual revenue is estimated to be $1M - $10M.

What is TRA, Inc. (Now part of TIVO)'s SIC code and NAICS code?

TRA, Inc. (Now part of TIVO)'s SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does TRA, Inc. (Now part of TIVO) have currently?

As of July 2026, TRA, Inc. (Now part of TIVO) has approximately 501 employees across 1 continents, including North America. Key team members include Vice President: S. J. and Manager Of Development And Quality Assurance Departments: E. B. Explore TRA, Inc. (Now part of TIVO)'s employee directory with LeadIQ.

What industry does TRA, Inc. (Now part of TIVO) belong to?

TRA, Inc. (Now part of TIVO) operates in the Marketing and Advertising industry.

What technology does TRA, Inc. (Now part of TIVO) use?

TRA, Inc. (Now part of TIVO)'s tech stack includes Cloudflare, Cloudflare DNS and GoDaddy.

What is TRA, Inc. (Now part of TIVO)'s email format?

TRA, Inc. (Now part of TIVO)'s email format typically follows the pattern of FLast@tivoresearch.com. Find more TRA, Inc. (Now part of TIVO) email formats with LeadIQ.

TRA, Inc. (Now part of TIVO)

Marketing and AdvertisingNew York, United States501-1000 Employees

TRA, Inc., now part of TiVo, is an advertising services company located at 150 East 52nd Street, Suite 6000, New York, NY 10022. It provides media measurement software and analytics, anchored by its patented Media TRAnalytics business intelligence system. The system enables networks, agencies and advertisers to plan, buy, sell, and measure TV advertising by identifying the target audience and correlating households' ad exposures with their purchases. The company employs between 501 and 1000 people and is part of the TiVo corporate family. Reported revenue ranges from $10 million to $25 million.

Insights

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