TRA New Zealand Email Format
Market ResearchAuckland, New Zealand201-500 Employees
Winner: Excellence in Global Research ESOMAR 2025 Winner: Research Agency of the Year (AU/NZ) B&T Awards, 2024 Most research tells you what's easy to measure – the insights in plain sight. The art is in knowing what to look for and how to interpret it. At The Research Agency (TRA), we layer six disciplines – culture, behavioural science, brand strategy and tracking, communications, customer experience, and innovation – with advanced technology to reveal the uncommon truths driving human behaviour. Our ground-breaking TRA Tracking program combines always-on data access through self-service dashboards and Arti, a generative AI assistant, with human expertise to transform data into strategic direction. With The Research Agency, you get insights your competitors miss and findings specific enough to act on. The art of knowing people.