Insights

Recognition Boost TRA has recently been awarded the Market Research Agency of the Year in AU/NZ by Campaign Asia Pacific 2023, positioning it as a leader in its sector and making it a highly attractive partner for premium market research services.

Technological Foundation The company's use of advanced cloud-based technologies such as Amazon Web Services, Cloudflare, and React indicates a modern, scalable infrastructure that can support sophisticated data collection and analysis projects, appealing to clients seeking innovative research solutions.

Market Focus With offices in major Australian cities and a strong presence across Australia and New Zealand, TRA is well-positioned to serve regional clients looking for localized insights combined with global research expertise.

Growth Potential Although currently in a difficult phase with Trine II Acquisition Corp. deciding to redeem its shares and wind down, the company's steady revenue range and strategic localization suggest opportunities for partnerships with organizations seeking expansion into the AU/NZ market.

Sector Alignment Matching closely with other mid-sized market research firms like Experian Marketing Services and Sorenson Media, TRA's size and market positioning make it a compelling option for clients requiring customized insights, especially those targeting consumer behavior and digital engagement research.

TRA New Zealand Tech Stack

TRA New Zealand uses 8 technology products and services including Google Ads, Linkedin Insight Tag, LottieFiles, and more. Explore TRA New Zealand's tech stack below.

Google Ads

Advertising

Linkedin Insight Tag

Analytics

LottieFiles

Design

Goober

Javascript Libraries

PWA

Miscellaneous

JavaScript

Programming Languages

Cloudflare Bot Management

Security

reCAPTCHA

Security

TRA New Zealand Email Formats	Example	Percentage
First.Last@tra.co.nz	John.Doe@tra.co.nz	79%
First@tra.co.nz	John@tra.co.nz	21%
First.Last@theresearchagency.com	John.Doe@theresearchagency.com	100%

TRA New Zealand Email Formats

Example

Percentage

First.Last@tra.co.nz

John.Doe@tra.co.nz

79%

First@tra.co.nz

John@tra.co.nz

21%

First.Last@theresearchagency.com

John.Doe@theresearchagency.com

100%

Frequently Asked Questions

Where is TRA New Zealand's headquarters located?

TRA New Zealand's main headquarters is located at 106-108 Quay Street Level 4 Auckland, Auckland 1010 New Zealand. The company has employees across 6 continents, including OceaniaAfricaNorth America.

What is TRA New Zealand's stock symbol?

TRA New Zealand is a publicly traded company; the company's stock symbol is TRAQ.

What is TRA New Zealand's official website and social media links?

TRA New Zealand's official website is theresearchagency.com and has social profiles on LinkedIn.

What is TRA New Zealand's NAICS code?

TRA New Zealand's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does TRA New Zealand have currently?

As of March 2026, TRA New Zealand has approximately 253 employees across 6 continents, including OceaniaAfricaNorth America. Key team members include Head Of People And Capability: I. B.Head Of Marketing And Design: H. C.Head Of Product: L. A.. Explore TRA New Zealand's employee directory with LeadIQ.

What industry does TRA New Zealand belong to?

TRA New Zealand operates in the Market Research industry.

What technology does TRA New Zealand use?

TRA New Zealand's tech stack includes Google AdsLinkedin Insight TagLottieFilesGooberPWAJavaScriptCloudflare Bot ManagementreCAPTCHA.

What is TRA New Zealand's email format?

TRA New Zealand's email format typically follows the pattern of First.Last@tra.co.nz. Find more TRA New Zealand email formats with LeadIQ.

When was TRA New Zealand founded?

TRA New Zealand was founded in 2007.

TRA New Zealand

Q: What is TRA New Zealand's official website and social media links?

TRA New Zealand's official website is theresearchagency.com. TRA New Zealand has social profiles on LinkedIn.

Q: How many employees does TRA New Zealand have currently?

TRA New Zealand has approximately 253 employees.

Q: What technology does TRA New Zealand use?

TRA New Zealand's tech stack includes PWA, Amazon Web Services, MySQL, LinkedIn, Google Analytics.

Market ResearchAuckland, New Zealand201-500 Employees

Market Research Agency of the Year, AU/NZ, Campaign Asia Pacific, 2023.

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people’s lives. 

We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.

If you have a challenge we can help you solve or you need a fresh perspective,  get in touch. 

Offices in Auckland, Melbourne and Sydney.

Insights

Similar companies to TRA New Zealand

Experian Marketing Services

Conviva

Sorenson Media

TiVo

iSpot

Visible Measures

TRA New Zealand Tech Stack

Media & News

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The Research Agency hires Mark Hobart as Partner.

The Research Agency expands offices to Melbourne, Australia, Australia and New Zealand, Oceania.

TRA New Zealand's Email Address Formats