Leadership Expansion The recent appointment of Mark Hobart as a partner and the opening of the Melbourne office indicate TRA's strategic growth in Australia, presenting opportunities to collaborate with organizations seeking local insights expertise and regional market understanding.

Data-Driven Solutions TRA’s use of advanced analytics tools and a strong tech stack signals their capability to deliver sophisticated market research solutions, catering to companies looking for innovative ways to interpret consumer behavior and enhance decision-making.

Market Presence As a multiple award-winning agency with a focus on Australia and New Zealand, TRA’s reputation can appeal to regional clients aiming for trusted insights providers, especially those looking to leverage global award recognition to boost credibility.

Industry Focus Specializing in market research with a deep understanding of human behavior, TRA is well-positioned to serve clients in industries such as automotive, consumer goods, and digital marketing that require nuanced consumer insights to inform strategic initiatives.

Financial Opportunity With a revenue range between $10 million and $25 million and a growing regional footprint, TRA presents a compelling opportunity for B2B collaborations, technology partners, and service providers aiming to tap into the Australia-New Zealand insights market.