What departments does TRA have?

TRA has employees across 12 departments including Marketing, Product Management, Finance, Sales, Business.

What is the largest department at TRA?

The largest department at TRA is Business with 8 employees.

Where are TRA employees located globally?

TRA has employees across 6 continents and 14 countries including Tanzania, Ethiopia, South Africa, India, Kuwait.

How has TRA's team size changed over time?

TRA's team has decreased from approximately 128 to 100 employees based on available data.

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TRA Employee Directory

Market ResearchAuckland, New Zealand201-500 Employees

TRA is a market research firm based in Auckland, in the Auckland region. It integrates six disciplines—culture, behavioral science, brand strategy and tracking, communications, customer experience, and innovation—using technology to uncover the less obvious drivers of human behavior.

TRA's Tracking program provides ongoing data access through self-service dashboards and combines Arti, a generative AI assistant, with human experts to translate data into strategic direction. The firm emphasizes delivering insights that enable clients to differentiate themselves and act on findings. It has earned industry recognition, including ESOMAR's Excellence in Global Research 2025 and the AU/NZ B&T Awards 2024 for Research Agency of the Year.

TRA Global Highlights

Oceania
91

New Zealand
69
Australia
22

Africa
10

Tanzania
8
Ethiopia
1
South Africa
1

North America
6

United States Of America
6

Asia
5

India
2
Kuwait
1
Iraq
1
Viet Nam
1

Europe
4

United Kingdom Of Great Britain And Northern Ireland
2
France
1
Spain
1

South America
1

Brazil
1

TRA's Leadership

I. B.
Head Of People And Capability
Mobile Phone
Email
H. C.
Head Of Marketing And Design
Mobile Phone
Email
L. A.
Head Of Product
Mobile Phone
Email
L. M.
Head Of Finance
Mobile Phone
Email
T. T.
Head Of Product Marketing
Mobile Phone
Email
T. L.
Head Of Data
Mobile Phone
Email
A. G.
Head Of Quantitative Practice
Mobile Phone
Email
L. M.
Head Of Cultural Practice
Mobile Phone
Email

TRA Employee Metrics

100%

50%

2026

2025

Consultant
Business
Arts & Design
Marketing
Program & Project Management
Other
Accounting
Engineering
Healthcare Services

Contact profiles from TRA

Name

Title

Contact Info

Location

Last Update

C. R.
Partner
Mobile Phone
Email
New ZealandAuckland
Apr 14, 2026
A. C.
Co-Founder
Mobile Phone
Email
New ZealandAuckland
Dec 04, 2025
K. G.
Managing Partner Tra Nz
Mobile Phone
Email
New ZealandAuckland
May 30, 2026
M. H.
Managing Partner, Melbourne
Mobile Phone
Email
AustraliaVictoria
Nov 16, 2025
S. F.
Managing Partner
Mobile Phone
Email
New ZealandAuckland
Jun 01, 2026
T. H.
Managing Partner, Tra Australia
Mobile Phone
Email
AustraliaNew South Wales
Jan 23, 2025
I. B.
Head Of People And Capability
Mobile Phone
Email
New ZealandAuckland
Sep 26, 2024
H. C.
Head Of Marketing And Design
Mobile Phone
Email
New ZealandAuckland
Mar 13, 2026
L. A.
Head Of Product
Mobile Phone
Email
New ZealandAuckland
Apr 14, 2026
L. M.
Head Of Finance
Mobile Phone
Email
New ZealandAuckland
Aug 01, 2024

Frequently Asked Questions

What is TRA known for?

TRA was founded in 2007 operates in the Market Research industry. The company's main headquarters is located in 106-108 Quay Street Level 4 Auckland, Auckland 1010 New Zealand. Explore TRA's company overview page for more information.

What is TRA's most common email format?

TRA employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more TRA email formats with LeadIQ.

How many employees does TRA have currently?

TRA has approximately 258 employees as of May 2026. These team members are located across 6 continents, including OceaniaAfricaNorth America.

Who are TRA's key employees and leadership?

As of May 2026, TRA's key employees include:

Head Of People And Capability: I. B.
Head Of Marketing And Design: H. C.
Head Of Product: L. A.
Head Of Finance: L. M.
Head Of Product Marketing: T. T.

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TRA Employee Directory

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