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TRA Employee Directory

Market ResearchAuckland, New Zealand201-500 Employees

TRA is a market research firm based in Auckland, in the Auckland region. It integrates six disciplines—culture, behavioral science, brand strategy and tracking, communications, customer experience, and innovation—using technology to uncover the less obvious drivers of human behavior.

TRA's Tracking program provides ongoing data access through self-service dashboards and combines Arti, a generative AI assistant, with human experts to translate data into strategic direction. The firm emphasizes delivering insights that enable clients to differentiate themselves and act on findings. It has earned industry recognition, including ESOMAR's Excellence in Global Research 2025 and the AU/NZ B&T Awards 2024 for Research Agency of the Year.

Find TRA employees' phone numbers or email addresses

TRA Global Highlights

Location
Employees

Oceania
80

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  • New Zealand
    61
  • Australia
    19

Africa
8

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  • Tanzania
    7
  • South Africa
    1

Asia
4

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  • Kuwait
    1
  • India
    1
  • Viet Nam
    1
  • Iraq
    1

Europe
4

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  • United Kingdom Of Great Britain And Northern Ireland
    2
  • France
    1
  • Spain
    1

North America
3

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  • United States Of America
    3

TRA's Leadership

  • Head Of People And Capability at TRA
    I. B.
    Head Of People And Capability
    Mobile Phone
  • Head Of Marketing And Design at TRA
    H. C.
    Head Of Marketing And Design
    Mobile Phone
  • Head Of Cultural Practice at TRA
    L. M.
    Head Of Cultural Practice
    Mobile Phone
  • Head Of Product at TRA
    L. A.
    Head Of Product
    Mobile Phone
  • Head Of Finance at TRA
    L. M.
    Head Of Finance
    Mobile Phone
  • Head Of Product Marketing at TRA
    T. T.
    Head Of Product Marketing
    Mobile Phone
  • Head Of Data at TRA
    T. L.
    Head Of Data
    Mobile Phone
  • Head Of Quantitative Practice at TRA
    A. G.
    Head Of Quantitative Practice
    Mobile Phone

TRA Employee Metrics

100%
50%
0%
2026
2025
  • Consultant
  • Business
  • Arts & Design
  • Marketing
  • Program & Project Management
  • Other
  • Accounting
  • Engineering
  • Healthcare Services

Contact profiles from TRA

Name
Title
Contact
Location
Last Update
  • Partner at TRA
    C. R.
    Partner
    Mobile Phone
    New Zealand, Auckland
    Aug 12, 2026
  • Co-Founder at TRA
    A. C.
    Co-Founder
    Mobile Phone
    New Zealand, Auckland
    Aug 17, 2026
  • Managing Partner Tra Nz at TRA
    K. G.
    Managing Partner Tra Nz
    Mobile Phone
    New Zealand, Auckland
    Aug 12, 2026
  • Managing Partner at TRA
    S. F.
    Managing Partner
    Mobile Phone
    New Zealand, Auckland
    Aug 12, 2026
  • Head Of People And Capability at TRA
    I. B.
    Head Of People And Capability
    Mobile Phone
    New Zealand, Auckland
    Aug 15, 2026
  • Head Of Marketing And Design at TRA
    H. C.
    Head Of Marketing And Design
    Mobile Phone
    New Zealand, Auckland
    Mar 13, 2026
  • Head Of Cultural Practice at TRA
    L. M.
    Head Of Cultural Practice
    Mobile Phone
    Australia, Victoria
    Jul 01, 2026
  • Head Of Product at TRA
    L. A.
    Head Of Product
    Mobile Phone
    New Zealand, Auckland
    Apr 14, 2026
  • Head Of Finance at TRA
    L. M.
    Head Of Finance
    Mobile Phone
    New Zealand, Auckland
    Aug 17, 2026
  • Head Of Product Marketing at TRA
    T. T.
    Head Of Product Marketing
    Mobile Phone
    New Zealand, Auckland
    Jun 29, 2026

Frequently Asked Questions

What is TRA known for?

Minus sign iconPlus sign iconTRA was founded in 2007 and operates in the Market Research industry. Explore TRA's company overview page for more information.

What is TRA's most common email format?

Minus sign iconPlus sign iconTRA employees' email format typically follows the pattern of First.Last@tra.co.nz. Trying to find reliable and up-to-date employee contact data? Find more TRA email formats with LeadIQ.

How many employees does TRA have currently?

Minus sign iconPlus sign iconTRA has approximately 262 employees as of August 2026. These team members are located across 5 continents, including Oceania, Africa and Asia.

Who are TRA's key employees and leadership?

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As of August 2026, TRA's key employees include:

  • Head Of People And Capability: I. B.
  • Head Of Marketing And Design: H. C.
  • Head Of Cultural Practice: L. M.
  • Head Of Product: L. A.
  • Head Of Finance: L. M.

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