What departments does TRA have?

TRA has employees across 10 departments including Marketing, Product Management, Finance, Analytics, Sales.

What is the largest department at TRA?

The largest department at TRA is Sales with 4 employees.

Where are TRA employees located globally?

TRA has employees across 5 continents and 12 countries including Tanzania, South Africa, Kuwait, India, Viet Nam.

How has TRA's team size changed over time?

TRA's team has decreased from approximately 128 to 107 employees based on available data.

Learn more at LeadIQ.com

TRA Employee Directory

Market ResearchAuckland, New Zealand201-500 Employees

TRA is a market research firm based in Auckland, in the Auckland region. It integrates six disciplines—culture, behavioral science, brand strategy and tracking, communications, customer experience, and innovation—using technology to uncover the less obvious drivers of human behavior.

TRA's Tracking program provides ongoing data access through self-service dashboards and combines Arti, a generative AI assistant, with human experts to translate data into strategic direction. The firm emphasizes delivering insights that enable clients to differentiate themselves and act on findings. It has earned industry recognition, including ESOMAR's Excellence in Global Research 2025 and the AU/NZ B&T Awards 2024 for Research Agency of the Year.

TRA Global Highlights

Oceania
80

New Zealand
61
Australia
19

Africa
8

Tanzania
7
South Africa
1

Asia
4

Kuwait
1
India
1
Viet Nam
1
Iraq
1

Europe
4

United Kingdom Of Great Britain And Northern Ireland
2
France
1
Spain
1

North America
3

United States Of America
3

TRA's Leadership

I. B.
Head Of People And Capability
Mobile Phone
Email
H. C.
Head Of Marketing And Design
Mobile Phone
Email
L. M.
Head Of Cultural Practice
Mobile Phone
Email
L. A.
Head Of Product
Mobile Phone
Email
L. M.
Head Of Finance
Mobile Phone
Email
T. T.
Head Of Product Marketing
Mobile Phone
Email
T. L.
Head Of Data
Mobile Phone
Email
A. G.
Head Of Quantitative Practice
Mobile Phone
Email

TRA Employee Metrics

100%

50%

2026

2025

Consultant
Business
Arts & Design
Marketing
Program & Project Management
Other
Accounting
Engineering
Healthcare Services

Contact profiles from TRA

Name

Title

Contact

Location

Last Update

C. R.
Partner
Mobile Phone
Email
New ZealandAuckland
Aug 12, 2026
A. C.
Co-Founder
Mobile Phone
Email
New ZealandAuckland
Aug 17, 2026
K. G.
Managing Partner Tra Nz
Mobile Phone
Email
New ZealandAuckland
Aug 12, 2026
S. F.
Managing Partner
Mobile Phone
Email
New ZealandAuckland
Aug 12, 2026
I. B.
Head Of People And Capability
Mobile Phone
Email
New ZealandAuckland
Aug 15, 2026
H. C.
Head Of Marketing And Design
Mobile Phone
Email
New ZealandAuckland
Mar 13, 2026
L. M.
Head Of Cultural Practice
Mobile Phone
Email
AustraliaVictoria
Jul 01, 2026
L. A.
Head Of Product
Mobile Phone
Email
New ZealandAuckland
Apr 14, 2026
L. M.
Head Of Finance
Mobile Phone
Email
New ZealandAuckland
Aug 17, 2026
T. T.
Head Of Product Marketing
Mobile Phone
Email
New ZealandAuckland
Jun 29, 2026

Frequently Asked Questions

What is TRA known for?

TRA was founded in 2007 operates in the Market Research industry. Explore TRA's company overview page for more information.

What is TRA's most common email format?

TRA employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more TRA email formats with LeadIQ.

How many employees does TRA have currently?

TRA has approximately 262 employees as of August 2026. These team members are located across 5 continents, including OceaniaAfricaAsia.

Who are TRA's key employees and leadership?

As of August 2026, TRA's key employees include:

Head Of People And Capability: I. B.
Head Of Marketing And Design: H. C.
Head Of Cultural Practice: L. M.
Head Of Product: L. A.
Head Of Finance: L. M.

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TRA Employee Directory

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