Insights

Advanced Technology Integration TRA leverages cutting-edge technology such as generative AI, self-service dashboards, and cloud services like AWS, providing a compelling platform for organizations seeking innovative data-driven insights, which presents opportunities for tailored SaaS solutions.

Growing Food Industry Adoption Recent expansions of ReposiTrak’s traceability network into snack food and specialty food sectors indicate a strong market demand for supply chain transparency and compliance solutions among food manufacturers and distributors.

Strategic Industry Focus TRA’s focus on supply chain compliance, food traceability, and retail growth supports targeting related businesses such as food producers, retail chains, and supply chain integrators seeking to enhance transparency and operational efficiency.

Financial Stability & Growth With consistent revenue reporting between $10M and $25M and demonstrated profitability improvements, TRA offers a stable partnership base with potential for upselling advanced analytics and compliance solutions.

Recognition & Market Position Winning prestigious awards in global research and agency of the year enhances TRA’s credibility, making it an attractive prospect for organizations looking to elevate their market research, customer insights, and brand strategy initiatives.

TRA Tech Stack

TRA uses 8 technology products and services including Klipfolio, Amazon Web Services, Open Graph, and more. Explore TRA's tech stack below.

  • Klipfolio
    Business Intelligence
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • MySQL
    Database
  • Microsoft Outlook
    Email
  • PWA
    Miscellaneous
  • Google
    Search Engines
  • Piwik
    System Analytics & Monitoring

Media & News

TRA's Email Address Formats

TRA uses at least 2 format(s):
TRA Email FormatsExamplePercentage
First.Last@tra.co.nzJohn.Doe@tra.co.nz
78%
First@tra.co.nzJohn@tra.co.nz
22%
First.Last@theresearchagency.comJohn.Doe@theresearchagency.com
100%

Frequently Asked Questions

Where is TRA's headquarters located?

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TRA's main headquarters is located at 106-108 Quay Street Level 4 Auckland, Auckland 1010 New Zealand. The company has employees across 6 continents, including OceaniaAfricaNorth America.

What is TRA's stock symbol?

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TRA is a publicly traded company; the company's stock symbol is TRAK.

What is TRA's official website and social media links?

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TRA's official website is theresearchagency.com and has social profiles on LinkedIn.

What is TRA's NAICS code?

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TRA's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does TRA have currently?

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As of May 2026, TRA has approximately 258 employees across 6 continents, including OceaniaAfricaNorth America. Key team members include Head Of People And Capability: I. B.Head Of Marketing And Design: H. C.Head Of Product: L. A.. Explore TRA's employee directory with LeadIQ.

What industry does TRA belong to?

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TRA operates in the Market Research industry.

What technology does TRA use?

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TRA's tech stack includes KlipfolioAmazon Web ServicesOpen GraphMySQLMicrosoft OutlookPWAGooglePiwik.

What is TRA's email format?

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TRA's email format typically follows the pattern of First.Last@tra.co.nz. Find more TRA email formats with LeadIQ.

When was TRA founded?

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TRA was founded in 2007.

TRA

Market ResearchAuckland, New Zealand201-500 Employees

TRA is a market research firm based in Auckland, in the Auckland region. It integrates six disciplines—culture, behavioral science, brand strategy and tracking, communications, customer experience, and innovation—using technology to uncover the less obvious drivers of human behavior.

TRA's Tracking program provides ongoing data access through self-service dashboards and combines Arti, a generative AI assistant, with human experts to translate data into strategic direction. The firm emphasizes delivering insights that enable clients to differentiate themselves and act on findings. It has earned industry recognition, including ESOMAR's Excellence in Global Research 2025 and the AU/NZ B&T Awards 2024 for Research Agency of the Year.

Section iconCompany Overview

Headquarters
106-108 Quay Street Level 4 Auckland, Auckland 1010 New Zealand
Stock Symbol
TRAK
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    TRA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    TRA's revenue is estimated to be in the range of $10M$25M

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