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Insights

Sustainability Partnership Opportunity The recent partnership with The Growth Distillery on a report about 'Better For You Food' presents an opportunity for collaboration on sustainability-focused projects that align with shifting consumer aspirations, providing a platform for innovative solutions.

Expansion-Driven Prospects TRA's expansion to Melbourne and the appointment of Mark Hobart as a Partner in the Australian office showcases a growth trajectory, indicating a potential entry point to engage in new markets and partnerships in Australia.

Technology Integration Potential With a robust tech stack that includes tools like Klipfolio, MySQL, and React, TRA demonstrates a commitment to leveraging technology for insights. This presents an opportunity for tech-focused collaborations and solutions tailored to the digital landscape.

Middle-Market Targeting With a revenue range of $10M - 50M, TRA fits within the middle-market segment, making them a suitable potential partner for companies looking to tap into the market research sector without engaging larger, more established players.

Competitive Differentiation Distinct from larger competitors like Experian Marketing Services and TiVo, TRA's focus on understanding human behavior and putting people first sets them apart, offering a unique value proposition that can resonate with organizations seeking a more human-centric approach.

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TRA Tech Stack

TRA uses 8 technology products and services including Klipfolio, MySQL, Angular, and more. Explore TRA's tech stack below.

  • Klipfolio
    Business Intelligence
  • MySQL
    Database
  • Angular
    Javascript Frameworks
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Ubuntu
    Operating Systems
  • JavaScript
    Programming Languages
  • Cloudflare Bot Management
    Security

TRA's Email Address Formats

TRA uses at least 2 format(s):
TRA Email FormatsExamplePercentage
First.Last@tra.co.nzJohn.Doe@tra.co.nz
78%
First@tra.co.nzJohn@tra.co.nz
22%

Frequently Asked Questions

Where is TRA's headquarters located?

Minus sign iconPlus sign iconTRA's main headquarters is located at Level 4, 106-108 Quay St, Britomart Auckland, 1010 NZ. The company has employees across 6 continents, including OceaniaEuropeNorth America.

What is TRA's stock symbol?

Minus sign iconPlus sign iconTRA is a publicly traded company; the company's stock symbol is AACPF.

What is TRA's official website and social media links?

Minus sign iconPlus sign iconTRA's official website is theresearchagency.com and has social profiles on LinkedIn.

How much revenue does TRA generate?

Minus sign iconPlus sign icon As of August 2024, TRA's annual revenue reached $15M.

What is TRA's NAICS code?

Minus sign iconPlus sign iconTRA's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does TRA have currently?

Minus sign iconPlus sign iconAs of August 2024, TRA has approximately 177 employees across 6 continents, including OceaniaEuropeNorth America. Key team members include Head Of Strategy: C. S.Head Of Marketing And Design: H. C.Head Of Data: T. L.. Explore TRA's employee directory with LeadIQ.

What industry does TRA belong to?

Minus sign iconPlus sign iconTRA operates in the Market Research industry.

What technology does TRA use?

Minus sign iconPlus sign iconTRA's tech stack includes KlipfolioMySQLAngularReactjQueryUbuntuJavaScriptCloudflare Bot Management.

What is TRA's email format?

Minus sign iconPlus sign iconTRA's email format typically follows the pattern of . Find more TRA email formats with LeadIQ.

When was TRA founded?

Minus sign iconPlus sign iconTRA was founded in 2007.
TRA

TRA

Market ResearchAuckland, New Zealand51-200 Employees

Market Research Agency of the Year, AU/NZ, Campaign Asia Pacific, 2023.

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people’s lives. 

We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.

If you have a challenge we can help you solve or you need a fresh perspective,  get in touch. 

Offices in Auckland, Melbourne and Sydney.

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Section iconCompany Overview

Headquarters
Level 4, 106-108 Quay St, Britomart Auckland, 1010 NZ
Website
theresearchagency.com
Stock Symbol
AACPF
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2007
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$50M

    TRA's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    TRA's revenue is in the range of $10M$50M

Company Leadership

Employee Directory

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