Insights

Leadership Expansion The recent appointment of Mark Hobart as a partner and the opening of the Melbourne office indicate TRA's strategic growth in Australia, presenting opportunities to collaborate with organizations seeking local insights expertise and regional market understanding.

Data-Driven Solutions TRA’s use of advanced analytics tools and a strong tech stack signals their capability to deliver sophisticated market research solutions, catering to companies looking for innovative ways to interpret consumer behavior and enhance decision-making.

Market Presence As a multiple award-winning agency with a focus on Australia and New Zealand, TRA’s reputation can appeal to regional clients aiming for trusted insights providers, especially those looking to leverage global award recognition to boost credibility.

Industry Focus Specializing in market research with a deep understanding of human behavior, TRA is well-positioned to serve clients in industries such as automotive, consumer goods, and digital marketing that require nuanced consumer insights to inform strategic initiatives.

Financial Opportunity With a revenue range between $10 million and $25 million and a growing regional footprint, TRA presents a compelling opportunity for B2B collaborations, technology partners, and service providers aiming to tap into the Australia-New Zealand insights market.

TRA Tech Stack

TRA uses 8 technology products and services including Amazon Web Services, Unpkg, Cloudflare, and more. Explore TRA's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • LottieFiles
    Design
  • React
    Javascript Frameworks
  • Webflow
    Page Builders
  • HSTS
    Security
  • reCAPTCHA
    Security

Media & News

TRA's Email Address Formats

TRA uses at least 2 format(s):
TRA Email FormatsExamplePercentage
First.Last@tra.co.nzJohn.Doe@tra.co.nz
79%
First@tra.co.nzJohn@tra.co.nz
21%
First.Last@theresearchagency.comJohn.Doe@theresearchagency.com
100%

Frequently Asked Questions

Where is TRA's headquarters located?

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TRA's main headquarters is located at 106-108 Quay Street, Level 4. The company has employees across 6 continents, including OceaniaAfricaNorth America.

What is TRA's stock symbol?

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TRA is a publicly traded company; the company's stock symbol is TRAQ.

What is TRA's official website and social media links?

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TRA's official website is theresearchagency.com and has social profiles on LinkedIn.

What is TRA's NAICS code?

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TRA's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does TRA have currently?

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As of December 2025, TRA has approximately 245 employees across 6 continents, including OceaniaAfricaNorth America. Key team members include Head Of People And Capability: I. B.Head Of Marketing And Design: H. C.Head Of Product: L. A.. Explore TRA's employee directory with LeadIQ.

What industry does TRA belong to?

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TRA operates in the Market Research industry.

What technology does TRA use?

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TRA's tech stack includes Amazon Web ServicesUnpkgCloudflareLottieFilesReactWebflowHSTSreCAPTCHA.

What is TRA's email format?

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TRA's email format typically follows the pattern of First.Last@tra.co.nz. Find more TRA email formats with LeadIQ.

When was TRA founded?

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TRA was founded in 2007.

TRA

Market ResearchAuckland, New Zealand201-500 Employees

Market Research Agency of the Year, AU/NZ, Campaign Asia Pacific, 2023.

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people’s lives. 

We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.

If you have a challenge we can help you solve or you need a fresh perspective,  get in touch. 

Offices in Auckland, Melbourne and Sydney.

Section iconCompany Overview

Headquarters
106-108 Quay Street, Level 4
Stock Symbol
TRAQ
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    TRA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    TRA's revenue is estimated to be in the range of $10M$25M

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