Insights

Awarded credibility TRA has won notable industry awards (ESOMAR 2025 Excellence in Global Research and AU/NZ B&T 2024 Research Agency of the Year), signaling strong market credibility that can ease outreach and open doors with risk-averse prospects.

Comprehensive tech stack Their technology suite (Amplitude, Power BI, HubSpot Analytics, PostgreSQL, SEMrush, Webflow, iCIMS, Microsoft Power Automate) indicates a data-driven, integrated approach. This presents opportunities to discuss scalable analytics, dashboarding, and automation services that complement their platforms.

Six-discipline capability TRA emphasizes culture, behavioral science, brand strategy, communications, customer experience, and innovation. This breadth suggests cross-sell potential across multiple teams or departments seeking holistic, interdisciplinary research solutions.

Always-on tracking Their TRA Tracking program combines self-serve dashboards with an AI assistant and human expertise. This demonstrates a readiness for partnerships around AI-enhanced insights, data visualization, and ongoing strategic interventions, inviting upsell of advanced analytics consulting.

Market positioning Operating in market research with a mid-market size (201-500 employees) and revenue in the tens of millions, TRA sits between smaller boutique agencies and large-scale firms, indicating good potential for tiered service offerings, flexible engagements, and pilots with measurable ROI.

Similar companies to TRA

TRA Tech Stack

TRA uses 8 technology products and services including Amplitude, HubSpot Analytics, iCIMS, and more. Explore TRA's tech stack below.

Media & News

TRA's Email Address Formats

TRA uses at least 3 email formats:
TRA Email FormatsExamplePercentage
First.Last@tra.co.nzJohn.Doe@tra.co.nz
78%
First@tra.co.nzJohn@tra.co.nz
22%
First.Last@theresearchagency.comJohn.Doe@theresearchagency.com
100%

Frequently Asked Questions

What is TRA's stock symbol?

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TRA is a publicly traded company; the company's stock symbol is TRAD.

What is TRA's official website and social media links?

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TRA's official website is theresearchagency.com and has social profiles on LinkedIn.

How much revenue does TRA generate?

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As of October 2026, TRA's annual revenue is estimated to be $10M - $25M.

What is TRA's NAICS code?

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TRA's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does TRA have currently?

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As of October 2026, TRA has approximately 264 employees across 6 continents, including Oceania, Africa and Europe. Key team members include Head Of People And Capability: I. B., Head Of Marketing And Design: H. C. and Head Of Cultural Practice: L. M. Explore TRA's employee directory with LeadIQ.

What industry does TRA belong to?

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TRA operates in the Market Research industry.

What technology does TRA use?

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TRA's tech stack includes Amplitude, HubSpot Analytics, iCIMS, Microsoft Power Automate, Power BI, PostgreSQL, SEMrush and Webflow.

What is TRA's email format?

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TRA's email format typically follows the pattern of First.Last@tra.co.nz. Find more TRA email formats with LeadIQ.

When was TRA founded?

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TRA was founded in 2007.
TRA logo

TRA

Market ResearchAuckland, New Zealand201-500 Employees

TRA is a market research firm based in Auckland, in the Auckland region. It integrates six disciplines—culture, behavioral science, brand strategy and tracking, communications, customer experience, and innovation—using technology to uncover the less obvious drivers of human behavior.

TRA's Tracking program provides ongoing data access through self-service dashboards and combines Arti, a generative AI assistant, with human experts to translate data into strategic direction. The firm emphasizes delivering insights that enable clients to differentiate themselves and act on findings. It has earned industry recognition, including ESOMAR's Excellence in Global Research 2025 and the AU/NZ B&T Awards 2024 for Research Agency of the Year.

Section iconCompany Overview

Stock Symbol
TRAD
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    TRA's revenue is estimated to be in the range of $10M - $25M

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