Insights

Global Excellence TRA has earned notable industry awards (ESOMAR 2025 Excellence in Global Research and AU/NZ Research Agency of the Year 2024), signaling strong credibility and a potential to command premium pricing for high-quality market research services.

Integrated Disciplines TRA combines six research disciplines with advanced technology, offering a comprehensive solution that can address breadth of client needs from culture and behavior to brand strategy and customer experience, enabling cross-sell opportunities across departments.

AI-Enhanced Insights The TRA Tracking program blends always-on data access, self-service dashboards and Arti, a generative AI assistant, with human expertise, positioning TRA to offer rapid, actionable insights and scalable analytics for clients seeking faster decision cycles.

Tech-Enabled Ops A tech stack including Klipfolio, AWS, SharePoint, SQL and 365 implies robust data infrastructure and potential for enterprise-grade deployments, suggesting opportunities with mid-market to large organizations prioritizing data-driven procurement.

Growth Signals With revenue in the tens of millions and a mid-sized employee base, TRA appears positioned for expansion into adjacent markets or regions, presenting upsell opportunities for larger-scale projects, ongoing tracking programs, and expanded service bundles.

TRA Tech Stack

TRA uses 8 technology products and services including Amplitude, HubSpot Analytics, iCIMS, and more. Explore TRA's tech stack below.

Media & News

TRA's Email Address Formats

TRA uses at least 2 format(s):
TRA Email FormatsExamplePercentage
First.Last@tra.co.nzJohn.Doe@tra.co.nz
78%
First@tra.co.nzJohn@tra.co.nz
22%
First.Last@theresearchagency.comJohn.Doe@theresearchagency.com
100%

Frequently Asked Questions

What is TRA's stock symbol?

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TRA is a publicly traded company; the company's stock symbol is TRAQ.

What is TRA's official website and social media links?

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TRA's official website is theresearchagency.com and has social profiles on LinkedIn.

How much revenue does TRA generate?

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As of August 2026, TRA's annual revenue is estimated to be $10M - $25M.

What is TRA's NAICS code?

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TRA's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does TRA have currently?

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As of August 2026, TRA has approximately 262 employees across 5 continents, including OceaniaAfricaAsia. Key team members include Head Of People And Capability: I. B.Head Of Marketing And Design: H. C.Head Of Cultural Practice: L. M.. Explore TRA's employee directory with LeadIQ.

What industry does TRA belong to?

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TRA operates in the Market Research industry.

What technology does TRA use?

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TRA's tech stack includes AmplitudeHubSpot AnalyticsiCIMSMicrosoft Power AutomatePower BIPostgreSQLSEMrushWebflow.

What is TRA's email format?

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TRA's email format typically follows the pattern of First.Last@tra.co.nz. Find more TRA email formats with LeadIQ.

When was TRA founded?

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TRA was founded in 2007.
TRA logo

TRA

Market ResearchAuckland, New Zealand201-500 Employees

TRA is a market research firm based in Auckland, in the Auckland region. It integrates six disciplines—culture, behavioral science, brand strategy and tracking, communications, customer experience, and innovation—using technology to uncover the less obvious drivers of human behavior.

TRA's Tracking program provides ongoing data access through self-service dashboards and combines Arti, a generative AI assistant, with human experts to translate data into strategic direction. The firm emphasizes delivering insights that enable clients to differentiate themselves and act on findings. It has earned industry recognition, including ESOMAR's Excellence in Global Research 2025 and the AU/NZ B&T Awards 2024 for Research Agency of the Year.

Section iconCompany Overview

Stock Symbol
TRAQ
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    TRA's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    TRA's revenue is estimated to be in the range of $10M - $25M

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