Insights

Innovative Monetization Platform trac offers a unique artist monetization solution leveraging blockchain technology, smart contracts, and fan engagement tools. This positions the company as a pioneering platform in the evolving digital and crypto economy for artists, presenting opportunities to target digital content creators and musicians seeking innovative revenue streams.

Market Focus on Musicians Operating within the musician industry in Santa Monica, trac targets a niche that continues to grow with the rise of digital streaming and fan-powered monetization, making it an attractive prospect for partners looking to expand into entertainment technology and music-focused platforms.

Tech-Driven Infrastructure Utilizing robust cloud and web technologies such as AWS, Preact, and Scala, trac emphasizes modern, scalable infrastructure, appealing to enterprise clients interested in integrating blockchain-based solutions for content management, rights management, and customer engagement.

Growth Potential With reported revenues between one and ten million dollars and funding of two and a half million dollars, trac is positioned in the early-growth stage, open to strategic investments, partnerships, or technology collaborations that can accelerate its market reach and product development.

Alignment with Digital Trends trac’s focus on tokenizing the artist economy aligns with current market trends towards decentralization, blockchain adoption, and digital asset management, offering opportunities for sales in blockchain integration services, tokenization platforms, and digital rights technology.

Similar companies to trac

trac Tech Stack

trac uses 8 technology products and services including Google Optimize, C3.js, Amazon Web Services, and more. Explore trac's tech stack below.

  • Google Optimize
    A/B Testing
  • C3.js
    Charting
  • Amazon Web Services
    Cloud Hosting
  • Preact
    Javascript Libraries
  • Envoy
    Load Balancers
  • PWA
    Miscellaneous
  • Scala
    Programming Languages
  • X-XSS-Protection
    Security

Media & News

trac's Email Address Formats

trac uses at least 1 format(s):
trac Email FormatsExamplePercentage
First@trac.coJohn@trac.co
100%

Frequently Asked Questions

Where is trac's headquarters located?

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trac's main headquarters is located at Santa Monica, California 90404 United States. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is trac's stock symbol?

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trac is a publicly traded company; the company's stock symbol is DT.

What is trac's official website and social media links?

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trac's official website is trac.co and has social profiles on LinkedInCrunchbase.

What is trac's NAICS code?

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trac's NAICS code is 71113 - Musical Groups and Artists.

How many employees does trac have currently?

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As of April 2026, trac has approximately 87 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Cto: J. M. S. G.Director, Music Licensing & Clearance: M. M.Board Member: S. E.. Explore trac's employee directory with LeadIQ.

What industry does trac belong to?

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trac operates in the Musicians industry.

What technology does trac use?

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trac's tech stack includes Google OptimizeC3.jsAmazon Web ServicesPreactEnvoyPWAScalaX-XSS-Protection.

What is trac's email format?

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trac's email format typically follows the pattern of First@trac.co. Find more trac email formats with LeadIQ.

How much funding has trac raised to date?

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As of April 2026, trac has raised $2.5M in funding. The last funding round occurred on Apr 19, 2022 for $2.5M.

When was trac founded?

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trac was founded in 2020.

trac

MusiciansCalifornia, United States51-200 Employees

trac is an artist monetization platform. We provide the virtual infrastructure every artist and their teams need to easily monetize their content, name, and likeness directly with their fans. Our long-term vision is to tokenize the economy around the artist, using smart contracts and the blockchain to help them sell their music, build their brand/community and track their impact more effectively and efficiently.

Section iconCompany Overview

Headquarters
Santa Monica, California 90404 United States
Website
trac.co
Stock Symbol
DT
NAICS Code
71113 - Musical Groups and Artists
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $2.5M

    trac has raised a total of $2.5M of funding over 2 rounds. Their latest funding round was raised on Apr 19, 2022 in the amount of $2.5M.

  • $1M$10M

    trac's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $2.5M

    trac has raised a total of $2.5M of funding over 2 rounds. Their latest funding round was raised on Apr 19, 2022 in the amount of $2.5M.

  • $1M$10M

    trac's revenue is estimated to be in the range of $1M$10M

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