Insights

Innovative Artist Monetization Trac specializes in providing a platform for artists to monetize their content, brand, and community directly with fans, leveraging blockchain technology and smart contracts. This positions the company well to attract developers and technology partners interested in advancing digital assets and tokenization solutions within the music industry.

Technology Integration Focus The company's use of advanced tech stacks like Google Optimize, Facebook Pixel, and integration with PayPal Credit indicates a strong emphasis on data-driven marketing and secure payment solutions, offering opportunities for vendors providing analytics, marketing optimization, and financial technology enhancements.

Funding and Growth Potential With a current funding level of 2.5 million dollars and revenue estimates between 1 to 10 million dollars, Trac is positioned as a growth-stage company seeking strategic partners to scale their platform, making it an attractive prospect for investors and enterprise technology service providers.

Market Expansion Opportunities As a platform targeting the intersection of music, blockchain, and digital monetization, Trac can benefit from collaborations with cloud service providers, digital asset firms, and blockchain technology companies to expand functionality, improve user experience, and increase market reach.

Growing Industry Relevance The company’s vision to tokenize the artist economy aligns with current trends in digital assets and decentralized economies, providing a fertile ground for enterprise solutions and services that support NFT creation, blockchain integration, and fan engagement strategies.

Similar companies to trac

trac Tech Stack

trac uses 8 technology products and services including Google Optimize, C3.js, Amazon Web Services, and more. Explore trac's tech stack below.

  • Google Optimize
    A/B Testing
  • C3.js
    Charting
  • Amazon Web Services
    Cloud Hosting
  • Preact
    Javascript Libraries
  • Envoy
    Load Balancers
  • PWA
    Miscellaneous
  • Scala
    Programming Languages
  • X-XSS-Protection
    Security

Media & News

trac's Email Address Formats

trac uses at least 1 format(s):
trac Email FormatsExamplePercentage
First@trac.coJohn@trac.co
50%
First@trac.coJohn@trac.co
50%

Frequently Asked Questions

Where is trac's headquarters located?

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trac's main headquarters is located at Santa Monica, California 90404 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is trac's stock symbol?

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trac is a publicly traded company; the company's stock symbol is DT.

What is trac's official website and social media links?

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trac's official website is trac.co and has social profiles on LinkedInCrunchbase.

What is trac's NAICS code?

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trac's NAICS code is 71113 - Musical Groups and Artists.

How many employees does trac have currently?

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As of February 2026, trac has approximately 87 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Cto: J. M. S. G.Director, Music Licensing & Clearance: M. M.. Explore trac's employee directory with LeadIQ.

What industry does trac belong to?

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trac operates in the Musicians industry.

What technology does trac use?

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trac's tech stack includes Google OptimizeC3.jsAmazon Web ServicesPreactEnvoyPWAScalaX-XSS-Protection.

What is trac's email format?

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trac's email format typically follows the pattern of First@trac.co. Find more trac email formats with LeadIQ.

How much funding has trac raised to date?

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As of February 2026, trac has raised $2.5M in funding. The last funding round occurred on Apr 19, 2022 for $2.5M.

When was trac founded?

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trac was founded in 2020.

trac

MusiciansCalifornia, United States51-200 Employees

trac is an artist monetization platform. We provide the virtual infrastructure every artist and their teams need to easily monetize their content, name, and likeness directly with their fans. Our long-term vision is to tokenize the economy around the artist, using smart contracts and the blockchain to help them sell their music, build their brand/community and track their impact more effectively and efficiently.

Section iconCompany Overview

Headquarters
Santa Monica, California 90404 United States
Website
trac.co
Stock Symbol
DT
NAICS Code
71113 - Musical Groups and Artists
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $2.5M

    trac has raised a total of $2.5M of funding over 2 rounds. Their latest funding round was raised on Apr 19, 2022 in the amount of $2.5M.

  • $1M$10M

    trac's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $2.5M

    trac has raised a total of $2.5M of funding over 2 rounds. Their latest funding round was raised on Apr 19, 2022 in the amount of $2.5M.

  • $1M$10M

    trac's revenue is estimated to be in the range of $1M$10M

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