Insights

Innovative Monetization Platform trac offers a cutting-edge artist monetization platform that leverages blockchain technology and smart contracts, creating opportunities to partner with music and entertainment companies seeking to integrate decentralized revenue streams and enhance fan engagement.

Expanding Market Reach With a focus on empowering artists to build their brands and communities through tokenization, trac is positioned to attract independent artists, labels, and entertainment brands interested in innovative digital monetization and fan loyalty solutions.

Technology Integration Utilizing a modern tech stack including AWS, Preact, and blockchain protocols, trac's platform can be integrated into existing digital infrastructures of media organizations, fostering collaborations on new revenue models and content distribution channels.

Growth in Digital Asset Ecosystem As the artist economy moves toward tokenization and digital assets, trac's long-term vision aligns with organizations looking to capitalize on blockchain-based content sales and fan engagement tools, opening avenues for strategic partnerships and investment.

Niche Market Position Operating within the niche of musician and artist monetization, trac can target industry players interested in alternative monetization methods, offering tailored solutions to enhance their existing digital offerings and expand their revenue portfolios.

Similar companies to trac

trac Tech Stack

trac uses 8 technology products and services including Google Optimize, Inspectlet, C3.js, and more. Explore trac's tech stack below.

  • Google Optimize
    A/B Testing
  • Inspectlet
    Analytics
  • C3.js
    Charting
  • styled-components
    Javascript Frameworks
  • Envoy
    Load Balancers
  • PWA
    Miscellaneous
  • Priority Hints
    Performance
  • Scala
    Programming Languages

Media & News

trac's Email Address Formats

trac uses at least 1 format(s):
trac Email FormatsExamplePercentage
First@trac.coJohn@trac.co
100%

Frequently Asked Questions

Where is trac's headquarters located?

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trac's main headquarters is located at Santa Monica, California 90404 United States. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is trac's stock symbol?

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trac is a publicly traded company; the company's stock symbol is DT.

What is trac's official website and social media links?

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trac's official website is trac.co and has social profiles on LinkedInCrunchbase.

What is trac's NAICS code?

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trac's NAICS code is 71113 - Musical Groups and Artists.

How many employees does trac have currently?

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As of June 2026, trac has approximately 93 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Cto: J. M. S. G.Director, Music Licensing & Clearance: M. M.Board Member: S. E.. Explore trac's employee directory with LeadIQ.

What industry does trac belong to?

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trac operates in the Musicians industry.

What technology does trac use?

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trac's tech stack includes Google OptimizeInspectletC3.jsstyled-componentsEnvoyPWAPriority HintsScala.

What is trac's email format?

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trac's email format typically follows the pattern of First@trac.co. Find more trac email formats with LeadIQ.

How much funding has trac raised to date?

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As of June 2026, trac has raised $2.5M in funding. The last funding round occurred on Apr 19, 2022 for $2.5M.

When was trac founded?

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trac was founded in 2020.

trac

MusiciansCalifornia, United States51-200 Employees

trac functions as an artist monetization platform within the music industry. Based in Santa Monica, California, it provides the virtual infrastructure that enables artists and their teams to monetize content, name, and likeness directly with their fans.

Its long-term objective is to tokenize the artist economy by leveraging smart contracts and blockchain, helping musicians sell music, build their brand and community, and track their impact more effectively and efficiently. The service is aimed at musicians and their teams seeking direct fan monetization and enhanced brand management.

Section iconCompany Overview

Headquarters
Santa Monica, California 90404 United States
Website
trac.co
Stock Symbol
DT
NAICS Code
71113 - Musical Groups and Artists
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $2.5M

    trac has raised a total of $2.5M of funding over 2 rounds. Their latest funding round was raised on Apr 19, 2022 in the amount of $2.5M.

  • $1M$10M

    trac's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $2.5M

    trac has raised a total of $2.5M of funding over 2 rounds. Their latest funding round was raised on Apr 19, 2022 in the amount of $2.5M.

  • $1M$10M

    trac's revenue is estimated to be in the range of $1M$10M

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