trac Email Format
MusiciansCalifornia, United States51-200 Employees
trac functions as an artist monetization platform within the music industry. Based in Santa Monica, California, it provides the virtual infrastructure that enables artists and their teams to monetize content, name, and likeness directly with their fans. Its long-term objective is to tokenize the artist economy by leveraging smart contracts and blockchain, helping musicians sell music, build their brand and community, and track their impact more effectively and efficiently. The service is aimed at musicians and their teams seeking direct fan monetization and enhanced brand management.