Merged Platform Upsell Leverage the Harness-Traceable merger to offer a unified AI-native DevSecOps platform that combines API security with software delivery, including WAAP, API discovery and posture management, testing, attack detection, and Bot Defense. Target existing customers for upgrade paths and new ARR through cross-sell and bundle offers.

Bot Security Opportunity Target high-bot-risk verticals such as e-commerce, fintech and media with substantial API traffic. Position Traceable Bot Defense as a complementary layer to API security to reduce fraud, credential stuffing, and bot-driven abuse, driving higher retention and ARR.

UK Channel Growth Capitalize on Secon partnership to accelerate UK expansion. Develop joint GTM with UK MSSPs, offer localized security operations, and leverage UK regulatory familiarity to win mid-market and enterprise API security deals.

Integration Advantage Promote Cycode integration to buyers seeking end-to-end API exposure mapping. Highlight combined visibility into exposure paths for vulnerabilities, enabling quicker remediation and stronger security postures across vendor ecosystems.

Cloud-Native Focus Position Traceable as the cloud-native API security leader for organizations scaling API-first architectures. Emphasize WAAP, API discovery, posture management, and testing in a unified platform to accelerate digital initiatives and reduce risk for mid-market to enterprise customers.