Tracer Email Format

Software DevelopmentUtah, United States51-200 Employees

Tracer is a software development company that provides an AI-powered platform for brand protection, designed to detect, review, and remove brand abuse at scale with strong accuracy and speed. Its approach combines a long history of brand data with human-in-the-loop oversight to improve decision quality. The platform helps protect intellectual property and brand integrity on a global basis, contributing to greater customer trust and loyalty. Customers include some of the world's most valuable brands and the solution addresses abuses such as counterfeiting, impersonation, cybersquatting, fraud, and phishing.

The company is based in Salt Lake City, Utah, and operates in the software development sector focusing on brand protection. In July 2025, Tracer released Protect for ChatGPT, a development aimed at mitigating enterprise brand risk from AI chatbots.

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