Insights

Innovative AI Security Tracer's cutting-edge AI platform for brand protection offers a highly accurate and scalable solution that is especially attractive to large brands seeking to safeguard their intellectual property assets in a complex digital environment.

Recent AI Expansion The launch of Protect for ChatGPT demonstrates Tracer’s commitment to extending its AI-driven brand protection services to emerging technologies, presenting opportunities to partner with enterprises adopting AI chatbots and digital tools.

Recognition and Credibility Winning awards at the SiliconANGLE Media 2025 Tech Innovation CUBEd Awards enhances Tracer's credibility and appeal to potential customers seeking innovative and proven brand protection solutions.

Growing Market Presence With a revenue range of $25M to $50M and funding of $12 million, Tracer is well-positioned within a competitive landscape, making it a compelling partner for brands looking for established but innovative security providers.

Industry Focus and Trends Tracer’s focus on combating brand abuse amidst rising digital counterfeiting and impersonation trends creates direct sales opportunities to industries such as retail, luxury goods, and e-commerce platforms seeking advanced anti-counterfeiting solutions.

Similar companies to Tracer

Tracer Tech Stack

Tracer uses 8 technology products and services including Amazon Web Services, Open Graph, React, and more. Explore Tracer's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • React
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • easy pie chart
    Web Tools And Plugins
  • Smush
    Web Tools And Plugins

Tracer's Email Address Formats

Tracer uses at least 2 format(s):
Tracer Email FormatsExamplePercentage
First.Last@appdetex.comJohn.Doe@appdetex.com
84%
First@appdetex.comJohn@appdetex.com
9%
FirstLast@appdetex.comJohnDoe@appdetex.com
3%
FLast@appdetex.comJDoe@appdetex.com
2%
Last@appdetex.comDoe@appdetex.com
1%
Fir.Last@appdetex.comJoh.Doe@appdetex.com
1%
First.Last@tracer.aiJohn.Doe@tracer.ai
100%

Frequently Asked Questions

Where is Tracer's headquarters located?

Minus sign iconPlus sign icon
Tracer's main headquarters is located at 1165 East Wilmington Avenue, Suite 200. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Tracer's phone number?

Minus sign iconPlus sign icon
You can contact Tracer's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tracer's official website and social media links?

Minus sign iconPlus sign icon
Tracer's official website is tracer.ai and has social profiles on LinkedInCrunchbase.

What is Tracer's NAICS code?

Minus sign iconPlus sign icon
Tracer's NAICS code is 5112 - Software Publishers.

How many employees does Tracer have currently?

Minus sign iconPlus sign icon
As of December 2025, Tracer has approximately 180 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: R. F.Chief Executive Officer: J. P.Chief Product And Technology Officer: A. S.. Explore Tracer's employee directory with LeadIQ.

What industry does Tracer belong to?

Minus sign iconPlus sign icon
Tracer operates in the Software Development industry.

What technology does Tracer use?

Minus sign iconPlus sign icon
Tracer's tech stack includes Amazon Web ServicesOpen GraphReactSlickjQuery MigrateBootstrapeasy pie chartSmush.

What is Tracer's email format?

Minus sign iconPlus sign icon
Tracer's email format typically follows the pattern of First.Last@appdetex.com. Find more Tracer email formats with LeadIQ.

How much funding has Tracer raised to date?

Minus sign iconPlus sign icon
As of December 2025, Tracer has raised $12M in funding. The last funding round occurred on Jan 28, 2021 for $12M.

When was Tracer founded?

Minus sign iconPlus sign icon
Tracer was founded in 2011.

Tracer

Software DevelopmentUtah, United States51-200 Employees

Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale. By leveraging over a decade’s worth of brand data with dynamically tuned Human-in-the-Loop AI and deep expertise of industry professionals, Tracer has become the chosen solution provider for some of the world’s most valuable brands. 

Tracer helps brands preserve their intellectual property and brand integrity globally, ultimately amplifying customer trust, loyalty, and satisfaction. We offer a comprehensive suite of solutions to address a wide array of brand abuses, including: counterfeiting, impersonation, cybersquatting, fraud, phishing, and more.

At Tracer, we're on a mission to use AI to create a safe, secure, and authentic digital universe for everyone - where brands can thrive, and consumers worldwide can buy, share, search, click, download and navigate with confidence.

Section iconCompany Overview

Headquarters
1165 East Wilmington Avenue, Suite 200
Phone number
Website
tracer.ai
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $12M

    Tracer has raised a total of $12M of funding over 5 rounds. Their latest funding round was raised on Jan 28, 2021 in the amount of $12M.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $12M

    Tracer has raised a total of $12M of funding over 5 rounds. Their latest funding round was raised on Jan 28, 2021 in the amount of $12M.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.