Insights

Innovative AI Leadership Tracer's cutting-edge AI platform with human-in-the-loop capabilities distinguishes it as a leader in brand protection technology, making it an appealing partner for enterprises seeking advanced digital security solutions.

Expanding Product Suite The recent launch of Protect for ChatGPT demonstrates Tracer's agility and commitment to expanding its offerings to include AI-specific brand risk management, providing cross-sell opportunities for clients integrating AI chatbots.

Recognition & Credibility Award-winning status at SiliconANGLE Media 2025 validates Tracer’s innovation credentials, making it easier to position the company as a trusted provider to large, value-driven brands seeking reliable legal and brand protection.

Market Focus & Scalability Serving valuable brands across counterfeiting, impersonation, and cybersquatting, Tracer’s scalable solutions are well-suited for enterprise clients looking to protect intellectual property on a global scale.

Financial Growth Potential With revenues estimated between $25M and $50M and recent funding of $12M, Tracer presents growth opportunities for investors and partners interested in a technology company positioned at the forefront of brand security innovation.

Similar companies to Tracer

Tracer Tech Stack

Tracer uses 8 technology products and services including Amazon Web Services, Open Graph, React, and more. Explore Tracer's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • React
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • easy pie chart
    Web Tools And Plugins
  • Smush
    Web Tools And Plugins

Tracer's Email Address Formats

Tracer uses at least 2 format(s):
Tracer Email FormatsExamplePercentage
First.Last@appdetex.comJohn.Doe@appdetex.com
84%
First@appdetex.comJohn@appdetex.com
9%
FirstLast@appdetex.comJohnDoe@appdetex.com
3%
FLast@appdetex.comJDoe@appdetex.com
2%
Last@appdetex.comDoe@appdetex.com
1%
Fir.Last@appdetex.comJoh.Doe@appdetex.com
1%
First.Last@tracer.aiJohn.Doe@tracer.ai
100%

Frequently Asked Questions

Where is Tracer's headquarters located?

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Tracer's main headquarters is located at 1165 East Wilmington Avenue Suite 200 Salt Lake City, Utah 84106 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Tracer's phone number?

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You can contact Tracer's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tracer's official website and social media links?

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Tracer's official website is tracer.ai and has social profiles on LinkedInCrunchbase.

What is Tracer's NAICS code?

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Tracer's NAICS code is 5112 - Software Publishers.

How many employees does Tracer have currently?

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As of March 2026, Tracer has approximately 166 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. P.Chief Product And Technology Officer: A. S.Chief Financial Officer: A. B.. Explore Tracer's employee directory with LeadIQ.

What industry does Tracer belong to?

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Tracer operates in the Software Development industry.

What technology does Tracer use?

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Tracer's tech stack includes Amazon Web ServicesOpen GraphReactSlickjQuery MigrateBootstrapeasy pie chartSmush.

What is Tracer's email format?

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Tracer's email format typically follows the pattern of First.Last@appdetex.com. Find more Tracer email formats with LeadIQ.

How much funding has Tracer raised to date?

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As of March 2026, Tracer has raised $12M in funding. The last funding round occurred on Jan 28, 2021 for $12M.

When was Tracer founded?

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Tracer was founded in 2011.

Tracer

Software DevelopmentUtah, United States51-200 Employees

Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale. By leveraging over a decade’s worth of brand data with dynamically tuned Human-in-the-Loop AI and deep expertise of industry professionals, Tracer has become the chosen solution provider for some of the world’s most valuable brands. 

Tracer helps brands preserve their intellectual property and brand integrity globally, ultimately amplifying customer trust, loyalty, and satisfaction. We offer a comprehensive suite of solutions to address a wide array of brand abuses, including: counterfeiting, impersonation, cybersquatting, fraud, phishing, and more.

At Tracer, we're on a mission to use AI to create a safe, secure, and authentic digital universe for everyone - where brands can thrive, and consumers worldwide can buy, share, search, click, download and navigate with confidence.

Section iconCompany Overview

Headquarters
1165 East Wilmington Avenue Suite 200 Salt Lake City, Utah 84106 United States
Phone number
Website
tracer.ai
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $12M

    Tracer has raised a total of $12M of funding over 5 rounds. Their latest funding round was raised on Jan 28, 2021 in the amount of $12M.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $12M

    Tracer has raised a total of $12M of funding over 5 rounds. Their latest funding round was raised on Jan 28, 2021 in the amount of $12M.

  • $25M$50M

    Tracer's revenue is estimated to be in the range of $25M$50M

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