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Software DevelopmentTexas, United States51-200 Employees

Trace is a mid-sized software development company based in Austin, Texas. It specializes in AI-powered video highlights aimed at preserving and revisiting important moments from youth sports. Its Trace PlayerFocus capability automatically identifies, follows, and highlights each player during a game, generating a personalized playlist that is delivered to the viewer’s inbox. The platform is designed for families, coaches, and recruiters who want a clear, player-centered summary of a game.

On a weekly basis, thousands of games are traced and more than a million highlights are captured, giving players, coaches, and parents a way to rewatch plays, support skill development, and share curated playlists with friends, family, coaches, and recruiters. The company operates within the software development industry and focuses on applications that combine video analytics with automated highlight delivery, serving a market centered on youth sports participants and their networks.

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