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Insights

Strong Funding Backing TraceUp has secured a significant Series C funding round of 47 million dollars, reflecting investor confidence and enabling potential expansion into new markets or additional features to enhance its sports video technology platform.

Expanding Market Presence The company has established key partnerships with organizations such as US Youth Soccer, Trojan FC, and FC Stars, demonstrating a strategic focus on integrating its AI video solutions into youth and amateur sports, which presents opportunities for growth in this niche.

Technological Innovation Leveraging cloud-based infrastructure with AWS, React, and other modern tech stacks, TraceUp offers scalable and advanced video highlight solutions, making it appealing for sports teams, clubs, and leagues seeking innovative video analytics and sharing tools.

Revenue Potential With an estimated revenue range of 25 to 50 million dollars and rapid growth evidenced by recent funding, there are scalable opportunities to upsell or expand services to existing and new sports organizations looking for efficient highlight and recruiting solutions.

Market Focus Opportunities TraceUp’s specialized focus on youth soccer and its partnerships with clubs and leagues position it well to target additional sports markets or broader geographic regions, opening sales avenues for comprehensive video tech solutions across various amateur and professional sports segments.

TraceUp.com Tech Stack

TraceUp.com uses 8 technology products and services including Amazon Web Services, Cloudflare, Webpack, and more. Explore TraceUp.com's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Cloudflare
    Content Management System
  • Webpack
    Development
  • React
    Javascript Frameworks
  • Ubuntu
    Operating Systems
  • Paylocity
    Recruitment Marketing
  • Piwik
    System Analytics & Monitoring
  • Bootstrap
    UI Frameworks

TraceUp.com's Email Address Formats

TraceUp.com uses at least 1 format(s):
TraceUp.com Email FormatsExamplePercentage
First@traceup.comJohn@traceup.com
87%
Last@traceup.comDoe@traceup.com
6%
First.Last@traceup.comJohn.Doe@traceup.com
4%
FLast@traceup.comJDoe@traceup.com
3%

Frequently Asked Questions

Where is TraceUp.com's headquarters located?

Minus sign iconPlus sign iconTraceUp.com's main headquarters is located at 200 Academy Drive, Suite 120. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is TraceUp.com's phone number?

Minus sign iconPlus sign icon You can contact TraceUp.com's main corporate office by phone at
+1-909-560-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TraceUp.com's stock symbol?

Minus sign iconPlus sign iconTraceUp.com is a publicly traded company; the company's stock symbol is DT.

What is TraceUp.com's official website and social media links?

Minus sign iconPlus sign iconTraceUp.com's official website is traceup.com and has social profiles on LinkedInCrunchbase.

What is TraceUp.com's SIC code NAICS code?

Minus sign iconPlus sign iconTraceUp.com's SIC code is 4832 - Radio Broadcasting Stations NAICS code is 5112 - Software Publishers.

How many employees does TraceUp.com have currently?

Minus sign iconPlus sign iconAs of December 2025, TraceUp.com has approximately 127 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: B. B.Chief Operating Officer: C. W.Owner: K. T.. Explore TraceUp.com's employee directory with LeadIQ.

What industry does TraceUp.com belong to?

Minus sign iconPlus sign iconTraceUp.com operates in the Software Development industry.

What technology does TraceUp.com use?

Minus sign iconPlus sign iconTraceUp.com's tech stack includes Amazon Web ServicesCloudflareWebpackReactUbuntuPaylocityPiwikBootstrap.

What is TraceUp.com's email format?

Minus sign iconPlus sign iconTraceUp.com's email format typically follows the pattern of First@traceup.com. Find more TraceUp.com email formats with LeadIQ.

How much funding has TraceUp.com raised to date?

Minus sign iconPlus sign icon As of December 2025, TraceUp.com has raised $47M in funding. The last funding round occurred on Apr 12, 2022 for $47M.

When was TraceUp.com founded?

Minus sign iconPlus sign iconTraceUp.com was founded in 2011.

TraceUp.com

Software DevelopmentTexas, United States51-200 Employees

Trace is an AI video highlights company focused on capturing life’s most important memories. 

Trace PlayerFocus seamlessly identifies, follows and spotlights each player during the game and automatically delivers a playlist of highlights with your player – front and center. Highlights are sent directly to your inbox so that you can enjoy an enhanced viewing experience focused on your son or daughter.

Every week, thousands of games are traced and over one million highlights are captured on Trace for players, coaches and parents to rewatch their plays, use video to develop their skills, and share playlists with friends, family, coaches, and recruiters.

Section iconCompany Overview

Headquarters
200 Academy Drive, Suite 120
Phone number
+1-909-560-****
Website
traceup.com
SIC Code
4832 - Radio Broadcasting Stations
Stock Symbol
DT
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $47M

    TraceUp.com has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Apr 12, 2022 in the amount of $47M.

  • $25M$50M

    TraceUp.com's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $47M

    TraceUp.com has raised a total of $47M of funding over 5 rounds. Their latest funding round was raised on Apr 12, 2022 in the amount of $47M.

  • $25M$50M

    TraceUp.com's revenue is estimated to be in the range of $25M$50M

Company Leadership

  • Stylized image of a person
    B. B.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. W.
    Chief Operating Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. T.
    Owner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. M.
    Director Of Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. B.
    Director Of Customer Success
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    K. G.
    Director Of Customer Success
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. M.
    Director Of Event Partnerships
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. S.
    Gas Pipeline Controller
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. L.
    Growth Marketing Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. K.
    Product Owner
    Phone icon
    Mobile Phone

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