Insights

Growth Momentum TrackR shows strong growth signals with a spot on the Inc. 5000 fastest-growing list and multi-million device shipments sold globally, indicating a large addressable market for expansion and strategic partnerships.

Strategic Funding Backed by notable venture firms and Amazon Alexa Fund, TrackR has robust capital backing that could support co-marketing programs, platform integrations, and channel expansion with retailers and tech partners.

Integrated Ecosystem Existing integrations with Amazon Alexa and a cloud-based tracking stack suggest opportunities to upsell connectivity services, cross-sell with smart home devices, and bundle offerings with retailers and service providers.

Retail Reach With products shipped to over 5,000 stores worldwide, there is an established retail distribution channel ideal for co-branded campaigns, extended warranty programs, or premium listings in electronics and accessory segments.

Product Diversification Past launches such as TrackR Pixel and proactive notifications indicate a willingness to innovate; this opens doors for opportunities in enterprise asset tracking, hospitality, and corporate key-item locator use cases.

Similar companies to TrackR

TrackR Tech Stack

TrackR uses 8 technology products and services including Optimizely, Crazy Egg, Hotjar, and more. Explore TrackR's tech stack below.

Media & News

TrackR's Email Address Formats

TrackR uses at least 4 email formats:
TrackR Email FormatsExamplePercentage
First@thetrackr.comJohn@thetrackr.com
61%
First.Last@thetrackr.comJohn.Doe@thetrackr.com
22%
FirstL@thetrackr.comJohnD@thetrackr.com
13%
FirstLast@thetrackr.comJohnDoe@thetrackr.com
4%

Frequently Asked Questions

What is TrackR's phone number?

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You can contact TrackR's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TrackR's official website and social media links?

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TrackR's official website is thetrackr.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does TrackR generate?

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As of August 2026, TrackR's annual revenue is estimated to be <$1M.

What is TrackR's NAICS code?

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TrackR's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does TrackR have currently?

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As of August 2026, TrackR has approximately 12 employees across 3 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: I. L., President: R. A. and Founder: S. M. Explore TrackR's employee directory with LeadIQ.

What industry does TrackR belong to?

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TrackR operates in the Computers and Electronics Manufacturing industry.

What technology does TrackR use?

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TrackR's tech stack includes Optimizely, Crazy Egg, Hotjar, WordPress, Segment, Zendesk, Shopify and Mailchimp.

What is TrackR's email format?

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TrackR's email format typically follows the pattern of First@thetrackr.com. Find more TrackR email formats with LeadIQ.

How much funding has TrackR raised to date?

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As of August 2026, TrackR has raised $59M in funding. The last funding round occurred on Aug 02, 2017 for $50M.

When was TrackR founded?

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TrackR was founded in 2009.
TrackR logo

TrackR

Computers and Electronics ManufacturingCalifornia, United States11-50 Employees

TrackR is a Santa Barbara, California-based company operating in the computers and electronics manufacturing industry, with 11-50 employees. It provides a mobile app, cloud databases, and small Bluetooth devices designed to help people locate misplaced items; the company has shipped over 8 million devices and its products are sold in more than 5,000 stores worldwide. TrackR has been recognized for growth, ranking #45 on the Inc. 5000 list of fastest-growing companies, and it is backed by investors including the Revolution Growth, Foundry Group, Resolute Ventures, IncWell Venture Capital, Orange Fab, and the Amazon Alexa Fund. The company maintains a website at https://thetrackr.com. In 2017, TrackR released the TrackR Pixel and announced integration with Amazon Alexa-enabled devices.

Section iconCompany Overview

Phone number
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $59M

    TrackR has raised a total of $59M of funding over 2 rounds. Their latest funding round was raised on Aug 02, 2017 in the amount of $50M as a Series B.

  • <$1M

    TrackR's revenue is estimated to be in the range of <$1M

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