TrackResults Software

Software DevelopmentUtah, United States2-10 Employees

TrackResults Software, founded in 2005 and based in Salt Lake City, Utah, develops online business intelligence and sales reporting tools for the vacation ownership industry. Its web-based platform enables real-time data analysis and reporting without the need for local software installation or IT involvement, allowing client staff to focus on decision-making that affects performance. The company serves more than 50 clients within vacation ownership, providing analytics and dashboards designed to streamline reporting tasks and support rapid, data-driven decisions. TrackResults positions itself in the software development sector by offering self-serve analytical capabilities that integrate with customers’ existing workflows, emphasizing accessibility across devices and web browsers. The firm maintains industry memberships and relationships with trade organizations, underscoring its role as a specialized provider of BI and reporting solutions for its target market. A recent development highlighted in its announcements is a joint API with Merlin Software, expanding access to TrackResults’ analytics within Merlin’s interface. }

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