Insights

Niche Market Focus Traction Advising specializes in serving small B2B SaaS companies with ARR between five to ten million dollars, indicating an opportunity to target similar-sized firms seeking tailored exit strategies and advisory services.

Experienced Leadership Founded by a former Fortune 500 acquirer and successful startup founder with three exits, the company's leadership offers deep insights into transaction dynamics, making it attractive to clients aiming for successful exits.

Unique Value Proposition Their emphasis on providing flexible, company-specific advising rather than traditional rigid investment banking processes presents an opportunity to differentiate offerings to tech startups seeking personalized exit strategies.

Growth-Stage Potential With a revenue range up to ten million dollars and focus on companies approaching this scale, there is a potential sales opportunity to engage businesses at various growth stages preparing for acquisition.

Limited but Niche Team Operating with a small core team, Traction Advising can deliver highly personalized services, which appeals to smaller tech firms valuing dedicated and customized guidance during the exit process.

Traction Advising M&A Tech Stack

Traction Advising M&A uses 8 technology products and services including Squarespace, Squarespace Commerce, Google Fonts API, and more. Explore Traction Advising M&A's tech stack below.

Squarespace

Content Management System

Squarespace Commerce

E-commerce

Google Fonts API

Font Scripts

Stimulus

Javascript Frameworks

Python

Programming Languages

HSTS

Security

Bokeh

Visualisation Software

Adobe Fonts

Web Fonts

Traction Advising M&A Email Formats	Example	Percentage
First@tractionadvising.com	John@tractionadvising.com	50%
First@tractionadvising.com	John@tractionadvising.com	50%

Traction Advising M&A Email Formats

Example

Percentage

First@tractionadvising.com

John@tractionadvising.com

50%

First@tractionadvising.com

John@tractionadvising.com

50%

Frequently Asked Questions

Where is Traction Advising M&A's headquarters located?

Traction Advising M&A's main headquarters is located at Seattle, Washington US. The company has employees across 2 continents, including North AmericaEurope.

What is Traction Advising M&A's official website and social media links?

Traction Advising M&A's official website is tractionadvising.com and has social profiles on LinkedIn.

What is Traction Advising M&A's NAICS code?

Traction Advising M&A's NAICS code is 52311 - Investment Banking and Securities Dealing.

How many employees does Traction Advising M&A have currently?

As of October 2025, Traction Advising M&A has approximately 7 employees across 2 continents, including North AmericaEurope. Key team members include Partner: M. S.Advisor M&a: D. W.. Explore Traction Advising M&A's employee directory with LeadIQ.

What industry does Traction Advising M&A belong to?

Traction Advising M&A operates in the Investment Banking industry.

What technology does Traction Advising M&A use?

Traction Advising M&A's tech stack includes SquarespaceSquarespace CommerceGoogle Fonts APIStimulusPythonHSTSBokehAdobe Fonts.

What is Traction Advising M&A's email format?

Traction Advising M&A's email format typically follows the pattern of First@tractionadvising.com. Find more Traction Advising M&A email formats with LeadIQ.

When was Traction Advising M&A founded?

Traction Advising M&A was founded in 2012.

Traction Advising M&A

Q: How many employees does Traction Advising M&A have currently?

Traction Advising M&A has approximately 7 employees.

Q: What technology does Traction Advising M&A use?

Traction Advising M&A's tech stack includes RSS, Cart Functionality, Google Fonts API, Open Graph, Squarespace Commerce.

Investment BankingWashington, United States2-10 Employees

Better EXIT Advising For Small B2B SaaS Companies

•Small technology companies need a different kind of advising than the rigid investment bank process
•Traction Advising was founded to deliver a better experience by leveraging best in class enterprise selling strategy
•As a former F500 acquirer of companies and startup Founder/CEO with 3 exits, I know what makes transactions happen (and fall apart) 

We are better at:
•Identifying the right financial and strategic buyers
•Properly positioning the seller as an extension of the buyers business or platform add-on
•Helping buyers build their internal business case to acquire you

We are b2b SaaS specialists focused on $5M (or a clear path to $5M) to $10M ARR companies

Email me at lowell@tractionadvising.com or schedule directly here and let's talk about your options today

Insights

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