Traction Rec Employee Directory
Software DevelopmentBritish Columbia, Canada51-200 Employees
Traction Rec is a software development company based in Vancouver, British Columbia, that focuses on nonprofit community and recreation centers. Its core offering is a member management CRM built on Salesforce, designed to help organizations such as YMCAs, JCCs, and Boys & Girls Clubs of America streamline operations, enhance service delivery, and extend their community impact. The company operates in the nonprofit technology sector, positioning itself as a provider of specialized, scalable tools for membership management and engagement. With a focus on people-centered approaches, Traction Rec emphasizes partnerships and community alignment, supporting clients as they grow their programs and services. Recent developments include recognition by Salesforce as a nonprofit partner of the year and advisory leadership hires, reflecting ongoing expansion and industry acknowledgment.