Insights

Cloud Integration Advantage Traction Ag's innovative cloud-based farm management platform uniquely combines actual accounting with field operations, providing real-time financial insights that can help farmers optimize profitability and operational efficiency. This presents an opportunity to target farms seeking seamless, integrated solutions for financial and operational management.

Strategic Acquisitions The recent acquisition of PcMars, a widely used desktop accounting system, indicates Traction Ag’s focus on expanding its user base among farms still relying on traditional software. This opens avenues for offering transition services, customized onboarding, and comprehensive support to farms looking to modernize their accounting systems.

Growing Industry Recognition Receiving the Farm Management Company of the Year award and securing significant Series A funding underscores Traction Ag’s market credibility and growth trajectory. These achievements validate the company's potential as a trusted partner for progressive farms seeking cutting-edge management solutions.

Integration Capabilities Traction Ag’s recent integrations with platforms like Keystone Cooperative and FS demonstrate its ability to connect with major industry partners. This capability can be leveraged to target larger agribusinesses, cooperatives, and supply chain players interested in connected, scalable farm management ecosystems.

Targeting Mid-sized Farms With a revenue range of 10 to 25 million and a focus on crop production and financial management, Traction Ag’s solutions appeal to mid-sized farms looking to enhance profitability and operational insights. Sales efforts can focus on this segment, emphasizing how the platform can streamline workflows and improve financial decision-making.

Traction Tech Stack

Traction uses 8 technology products and services including Docker, Amazon CloudFront, WordPress, and more. Explore Traction's tech stack below.

  • Docker
    Containerization
  • Amazon CloudFront
    Content Delivery Network
  • WordPress
    Content Management System
  • Auxilia
    Payment Processing
  • Linux
    Programming Languages
  • Google Analytics
    Web Analytics
  • Jetpack
    Web Platform Extensions
  • Max Mega Menu
    Widgets

Media & News

Traction's Email Address Formats

Traction uses at least 1 format(s):
Traction Email FormatsExamplePercentage
First@tractionag.comJohn@tractionag.com
49%
FLast@tractionag.comJDoe@tractionag.com
1%
First@tractionag.comJohn@tractionag.com
49%
FLast@tractionag.comJDoe@tractionag.com
1%

Frequently Asked Questions

Where is Traction's headquarters located?

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Traction's main headquarters is located at 106 West 12th Street Auburn, Indiana 46706 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Traction's stock symbol?

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Traction is a publicly traded company; the company's stock symbol is PRSU.

What is Traction's official website and social media links?

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Traction's official website is tractionag.com and has social profiles on LinkedInCrunchbase.

What is Traction's NAICS code?

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Traction's NAICS code is 111 - Crop Production.

How many employees does Traction have currently?

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As of April 2026, Traction has approximately 45 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: D. S.Chief Operating Officer / Integrator: H. M.Vp Of Engineering: J. J.. Explore Traction's employee directory with LeadIQ.

What industry does Traction belong to?

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Traction operates in the Farming industry.

What technology does Traction use?

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Traction's tech stack includes DockerAmazon CloudFrontWordPressAuxiliaLinuxGoogle AnalyticsJetpackMax Mega Menu.

What is Traction's email format?

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Traction's email format typically follows the pattern of First@tractionag.com. Find more Traction email formats with LeadIQ.

How much funding has Traction raised to date?

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As of April 2026, Traction has raised $11M in funding. The last funding round occurred on May 21, 2024 for $11M.

When was Traction founded?

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Traction was founded in 2020.

Traction

FarmingIndiana, United States11-50 Employees

We’re Traction Ag – farm-loving folks with awesome farm software. Employee and farmer-owned, we offer top-notch accounting and field tools to help you work smarter and spend less time at the desk. Our goal is to help boost your farm’s bottom line. Ready to enhance your farming operations? Let’s go!

Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Our software delivers the most extensive suite of farm-specific accounting capabilities in a cloud application, allowing users to automatically and easily maintain inventory balances for crops and supplies, track costs of production, and field-level profitability. These features provide crucial insights and save valuable time, enabling farmers to make better decisions.

As a majority employee and farmer-owned business, we understand the unique challenges faced by the farming community. We leverage integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities. Our tools help farmers streamline their operations and focus more on what they love - farming.

At Traction Ag, we are committed to innovation and excellence. Our team continuously works to improve our software, ensuring that it meets the evolving needs of modern agriculture. Whether you are looking to enhance your financial management, improve operational efficiency, or gain better insights into your farm's performance, Traction Ag has the solutions you need.

Join us on this journey to revolutionize farm management. With Traction Ag, you can expect reliable support, cutting-edge technology, and a community that understands and shares your passion for farming.

For more information, please visit tractionag.com or email sales@tractionag.com. Let’s work together to boost your farm’s bottom line and achieve greater success.

Section iconCompany Overview

Headquarters
106 West 12th Street Auburn, Indiana 46706 United States
Stock Symbol
PRSU
NAICS Code
111 - Crop Production
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $11M

    Traction has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on May 21, 2024 in the amount of $11M.

  • $1M$10M

    Traction's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $11M

    Traction has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on May 21, 2024 in the amount of $11M.

  • $1M$10M

    Traction's revenue is estimated to be in the range of $1M$10M

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