Insights

Growing Market Presence Traction Ag has established a strong position in the agricultural software sector with recent investments totaling 11 million dollars and awards like Farm Management Company of the Year, indicating increasing industry recognition and market credibility, presenting opportunities to target similar agtech companies seeking innovative farm management solutions.

Expanding Customer Base With integrations with major industry players such as Climate FieldView, John Deere Operations Center, Keystone Cooperative, and FS, Traction Ag demonstrates a focus on scaling partnerships with large cooperatives and equipment manufacturers, creating avenues to promote expanded integrations and tailored SaaS solutions to larger farming enterprises.

Innovation-Driven Growth Traction Ag’s focus on continuous software improvement and cloud-based solutions positions it to capitalize on the modernization trend in agriculture, offering opportunities to engage progressive farms and cooperatives that seek real-time financial insights, automation, and operational efficiencies.

Leadership and Strategic Investment Recent hiring of COO Hannah Parsons and significant Series A funding from farmer-owned cooperatives suggest a strategic focus on leadership enhancement and scaling operations, providing sales prospects with a company poised for growth and in need of technology partners to support its expanded go-to-market activities.

Targeted Sales Opportunities Traction Ag’s focus on farm-specific accounting, automation, and real-time analytics opens opportunities to sell complementary financial, operational, and IoT solutions to mid-sized farms and cooperatives looking to streamline processes, improve profitability, and leverage data-driven decision making.

Traction Tech Stack

Traction uses 8 technology products and services including Docker, Amazon CloudFront, WordPress, and more. Explore Traction's tech stack below.

  • Docker
    Containerization
  • Amazon CloudFront
    Content Delivery Network
  • WordPress
    Content Management System
  • Auxilia
    Payment Processing
  • Linux
    Programming Languages
  • Google Analytics
    Web Analytics
  • Jetpack
    Web Platform Extensions
  • Max Mega Menu
    Widgets

Media & News

Traction's Email Address Formats

Traction uses at least 1 format(s):
Traction Email FormatsExamplePercentage
First@tractionag.comJohn@tractionag.com
49%
FLast@tractionag.comJDoe@tractionag.com
1%
First@tractionag.comJohn@tractionag.com
49%
FLast@tractionag.comJDoe@tractionag.com
1%

Frequently Asked Questions

What is Traction's stock symbol?

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Traction is a publicly traded company; the company's stock symbol is PRSU.

What is Traction's official website and social media links?

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Traction's official website is tractionag.com and has social profiles on LinkedInCrunchbase.

What is Traction's NAICS code?

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Traction's NAICS code is 111 - Crop Production.

How many employees does Traction have currently?

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As of December 2025, Traction has approximately 51 employees across 3 continents, including North AmericaOceaniaAsia. Key team members include Chief Executive Officer: D. S.Vp Of Engineering: J. J.Head Of Product: A. H.. Explore Traction's employee directory with LeadIQ.

What industry does Traction belong to?

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Traction operates in the Farming industry.

What technology does Traction use?

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Traction's tech stack includes DockerAmazon CloudFrontWordPressAuxiliaLinuxGoogle AnalyticsJetpackMax Mega Menu.

What is Traction's email format?

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Traction's email format typically follows the pattern of First@tractionag.com. Find more Traction email formats with LeadIQ.

How much funding has Traction raised to date?

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As of December 2025, Traction has raised $11M in funding. The last funding round occurred on May 21, 2024 for $11M.

When was Traction founded?

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Traction was founded in 2020.

Traction

FarmingIndiana, United States51-200 Employees

We’re Traction Ag – farm-loving folks with awesome farm software. Employee and farmer-owned, we offer top-notch accounting and field tools to help you work smarter and spend less time at the desk. Our goal is to help boost your farm’s bottom line. Ready to enhance your farming operations? Let’s go!

Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Our software delivers the most extensive suite of farm-specific accounting capabilities in a cloud application, allowing users to automatically and easily maintain inventory balances for crops and supplies, track costs of production, and field-level profitability. These features provide crucial insights and save valuable time, enabling farmers to make better decisions.

As a majority employee and farmer-owned business, we understand the unique challenges faced by the farming community. We leverage integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities. Our tools help farmers streamline their operations and focus more on what they love - farming.

At Traction Ag, we are committed to innovation and excellence. Our team continuously works to improve our software, ensuring that it meets the evolving needs of modern agriculture. Whether you are looking to enhance your financial management, improve operational efficiency, or gain better insights into your farm's performance, Traction Ag has the solutions you need.

Join us on this journey to revolutionize farm management. With Traction Ag, you can expect reliable support, cutting-edge technology, and a community that understands and shares your passion for farming.

For more information, please visit tractionag.com or email sales@tractionag.com. Let’s work together to boost your farm’s bottom line and achieve greater success.

Section iconCompany Overview

Stock Symbol
PRSU
NAICS Code
111 - Crop Production
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $11M

    Traction has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on May 21, 2024 in the amount of $11M.

  • $10M$25M

    Traction's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $11M

    Traction has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on May 21, 2024 in the amount of $11M.

  • $10M$25M

    Traction's revenue is estimated to be in the range of $10M$25M

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