Expansion into North America TRACXPOiNT's recent partnerships and launches for its smart cart platform in North America present a significant sales opportunity to target North American retailers looking to enhance their self-checkout capabilities and improve customer experiences.

Strategic European Partnerships The successful partnerships with European retailers like Conad Adriatico and Conad demonstrate TRACXPOiNT's potential to offer intelligent self-checkout solutions to U.S. retailers, opening up avenues for sales expansion and market penetration.

Proprietary Technology Stack With a tech stack consisting of popular technologies like Typekit, Microsoft, PHP, and Linux, TRACXPOiNT's advanced technological infrastructure provides a selling point for tech-savvy retailers seeking innovative solutions to drive profits and operational efficiency.

Customizable Systems and Integration TRACXPOiNT's capability to provide custom-made systems through its own R&D division, software and hardware development departments, and manufacturing facilities positions the company as a valuable partner for retailers looking for tailored solutions, presenting a sales opportunity for personalized tech implementations.

Market Positioning and Competitive Edge Being a global provider specializing in new technology for supermarkets and retail, TRACXPOiNT's focus on maximizing profits and utilizing technology optimally indicates a market positioning that emphasizes tangible business outcomes, giving sales professionals a key value proposition to leverage in client interactions.