TrafficGuard
Technology, Information and InternetWestern Australia, Australia51-200 Employees
TrafficGuard provides ad verification and fraud prevention to detect and mitigate invalid digital traffic before it undermines an advertising budget. It analyzes impressions, clicks, conversions, and events to identify fraudulent activity early and maintain transparent reporting that can be shared with agencies and traffic sources for real-time optimization. Based in Bentley, Western Australia, TrafficGuard was founded in 2015 and operates as a subsidiary of the ASX-listed Adveritas Limited. In the technology, Information and Internet sector, it serves global brands and partners such as Rappi, GoJek, Glu Mobile, MUV, Bukalapak, and Centauro, helping them protect advertising spend and improve campaign performance. The company emphasizes a surgical approach to fraud, relying on statistical invalidation rather than blanket blocking, and has pursued growth in 2026 with US office expansion and the launch of a fully automated self-serve platform.