Cross Platform Fraud Pixalate offers coordinated detection across display, mobile, video, and OTT/CTV with MRC accreditation, enabling unified risk signals for advertisers and agencies. This positions Pixalate as a one-stop solution to reduce SIVT and IVT across all inventory types. Opportunities exist to upsell multi-format protection to brands expanding digital video and CTV buys.

CTV Growth DEFASED pre-bid blocklist for CTV apps and the High Risk Apps feed demonstrate a strong CTV risk management capability. Target streaming platforms, CTV publishers, and programmatic buyers shifting budgets to connected TV. Offer pre-bid controls and vetted app catalogs to improve ad quality in CTV inventories.

Privacy Compliance App store watchdog database for safety ratings and parental-consent flags (KYD) supports brand safety and privacy requirements. Combined with MRC accreditation, Pixalate appeals to advertisers with strict data governance needs and to agencies demanding compliance assurances. Potential to cross-sell to privacy-minded industries such as family brands, education, and healthcare.

Strategic Partnerships Recent JOYY Inc. and BIGO Ads partnerships signal scale with large programmatic platforms and global traffic. This can be leveraged for co-sell motions, accelerating customer acquisition across APAC and beyond. Target agencies and brands already working with JOYY ecosystem.

Threat Intelligence AdFraud IOC-Database, open-source threat intelligence, positions Pixalate as a leader in ad fraud research. This can unlock premium data offerings, sponsored threat reports, or integration opportunities with security teams and media agencies seeking proactive risk intelligence.