Global Expansion Pixalate recently expanded its offices to Singapore, indicating a strategic focus on the Asia-Pacific region. This presents an opportunity to explore partnerships and sales avenues in the growing APAC market.

Industry Credibility Being an MRC-accredited service, Pixalate's industry credibility can be leveraged as a selling point to reassure clients of reliable fraud protection and compliance analytics. Highlighting this accreditation can boost confidence and attract new customers.

Innovative Solutions Pixalate's integration with EscalaX's fraud protection solution demonstrates a commitment to providing innovative and comprehensive services. This partnership showcases the company's ability to adapt to evolving market needs, opening up opportunities to offer unique solutions to clients.

Market Transparency The launch of the Website Publisher Trust Indexes reflects Pixalate's dedication to transparency in the advertising ecosystem. Sales teams can use this as a tool to differentiate Pixalate from competitors, emphasizing the company's emphasis on quality measurement and trust.

Strategic Leadership The appointment of Alvin Ling as Vice President of Sales and Operations for the APAC region brings in a leader with deep technical expertise and experience in the digital advertising sector. Leveraging Alvin's knowledge and network can help drive sales growth and build stronger relationships in the region.