OpenEPG Opportunity Pixalate has recently launched the OpenEPG Index and OpenEPG 1.0 Analytics, signaling a strong push into TV ecosystem measurement and verification. This creates opportunity to upsell advanced analytics, benchmarking services, and API integrations to media buyers, ad agencies, and broadcasters seeking TV-grade verification for open programmatic CTV.

CTV Fraud Leadership With leadership in fraud protection, privacy, and compliance analytics across CTV and mobile, Pixalate is well-positioned to win additional contracts from advertisers and publishers prioritizing risk management, brand safety, and SIVT detection in connected TV environments.

Global Partnerships Recent partnerships with JOYY/BIGO Ads and continued pre-bid blocklists indicate a robust partner ecosystem. There is a sales opening to cross-sell broader Pixalate solutions to partners’ publisher and advertiser networks seeking comprehensive traffic quality and fraud analytics.

Compliance & Safety Pixalate’s features such as DEFASED pre-bid blocklist and app store watchdog databases position the company as a compliance-first vendor. Marketing opportunities exist to target brands and agencies needing pre-bid risk screening for connected TV apps and mobile apps.

SMB to Mid-Market Growth With 51-200 employees and a revenue range indicative of mid-market scale, Pixalate can tailor tiered offerings to mid-sized advertisers, ad tech platforms, and regional agencies expanding their CTV and mobile programmatic spend, leveraging their 24/7 protection and MRC-accredited SIVT capabilities.