Tragon Corporation Employee Directory
Market ResearchCalifornia, United States51-200 Employees
Tragon Corporation is a market research firm based at 350 Bridge Parkway in Redwood City, California, with a workforce of 51 to 200 employees. Founded in 1974, the company specializes in sensory evaluation and helped develop quantitative descriptive analysis (QDA), a methodology that uses consumer language to characterize product similarities and differences. Its QDA framework links descriptive terms to technology, ingredients, and consumer preferences to relate product characteristics to acceptance. The firm has expanded its offerings over time, including the introduction of eFive and Life Labs in 2019. In 2022, Tragon launched Curion Rewards, a points-based program, and was recognized by Quirk's as a top marketing research information provider.