Community Wellness Target Trail Point Aquatics & Wellness as a campus-based community recreation facility serving students and families, offering bundled wellness solutions such as memberships, group fitness, aquatics, and community events to drive cross-sell opportunities.

Midmarket Scale With a revenue range of 1M to 10M and 11-50 employees, position as a scalable partner for mid-market SaaS, hardware, or facility management offerings that can adapt to growing campus wellness programs and additional service lines.

Tech Enablement Leverage their existing tech stack including AWS, Azure, ASP.NET and web technologies to propose cloud-based management, security, analytics, or member experience enhancements that integrate with their current infrastructure.

Affordability Focus Emphasize cost-effective solutions that align with their mission of affordable and modern wellness access, such as scalable subscription services, energy-efficient equipment, or modular fitness solutions that fit a student-friendly budget.

Campus Partnerships Explore collaboration opportunities with DMACC and similar academic campuses for programs, sponsorships, or co-branded initiatives, enabling recurring revenue through facilities management, programming, and event-based services.