Market positioning Trajectory positions itself as an insight and foresight consultancy with proprietary data and ongoing tracking systems like Global Foresight and the Optimism Index, suggesting a potential sale of ongoing research subscriptions or custom forecasting engagements to clients seeking strategic clarity and trend intelligence.

Data assets With 100,000 consumer interviews in Global Foresight and a three-year monthly Optimism Index, there is an opportunity to offer premium data access, ongoing trend dashboards, or custom analytics services to enterprises needing robust, longitudinal consumer insight.

SMB to mid-market focus Trajectories’ size (11–50 employees) and revenue under a million indicate a service model aligned to small to mid-market firms that may need scalable, cost-effective foresight solutions, offering retainer-based research programs or tiered subscription plans.

London base, global potential Being London-based with proprietary international data signals opportunities to target multinational clients seeking cross-market foresight; leverage location as a differentiator for high-touch consulting engagements in Europe and beyond.

Tech and credibility The tech stack and established track record since 2008 provide a foundation for selling to risk-aware buyers; highlight methodological rigor, data-driven storytelling, and case-backed forecasting to win engagements from strategy, product, and innovation leaders.