Strategic Expansion Acquisition of Pomona Suisse signals growth through consolidation and expanded supplier network, presenting cross-sell opportunities to existing customers and potential new national accounts seeking broader product assortment.

Comprehensive Fresh Large fresh assortment across fruits, vegetables, meat, fish, dairy and bakery with over 5,000 items offers a compelling upsell path to customers seeking one-stop sourcing for hotel, gastronomy, catering and retail needs.

Sustainability Focus Active management of social and ecological risks in the value chain and increasing availability of organic, animal-friendly and fairly produced products provide a basis to pitch sustainability-driven value to buyers and procurement teams.

Strong Local Footprint 31 pickup stores and eight regional logistics centers enable reliable delivery coverage and potential for localized promotions, volume discounts, and onboarding of regional clusters for faster replenishment.

People & Partnerships Large workforce and high employee retention post-training programs underpin reliability and service quality; leverage employer awards and human capital story to differentiate as a trusted supplier and co-create value with customers.