Insights

Diverse Product Range OTTO'S offers over 50,000 items across various categories including fashion, furniture, cosmetics, wines, and even automobiles, providing multiple cross-selling opportunities and catering to a broad customer base.

Strong Market Presence With more than 140 stores across Switzerland and a family-led management team, OTTO'S has established a solid regional footprint, opening avenues for expansion, partnership, and localized marketing strategies.

Growth and Workforce The company employs over 2,600 people, indicating a stable operational scale and potential for sales based on staffing levels, while also suggesting opportunities for employee-focused sales initiatives and targeted service offerings.

Tech-Driven Operations Utilizing a modern tech stack including cloud services, MySQL, and Adobe Creative Cloud, OTTO'S demonstrates a commitment to digital infrastructure that can support personalized marketing, eCommerce enhancements, and data-driven sales tactics.

Market Segments Compared to large global retailers, OTTO'S maintains a mid-range revenue profile and regional focus, providing an opening to serve niche customer segments with tailored products, exclusive deals, and loyalty programs.

OTTO'S AG Tech Stack

OTTO'S AG uses 8 technology products and services including Adobe Creative Cloud, Google Hosted Libraries, Cloudflare, and more. Explore OTTO'S AG's tech stack below.

  • Adobe Creative Cloud
    Audio, Video, Graphics
  • Google Hosted Libraries
    Content Delivery Network
  • Cloudflare
    Content Management System
  • MySQL
    Database
  • Zendesk
    Documentation Tools
  • Priority Hints
    Performance
  • HTTP/3
    Web & Portal Technology
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

OTTO'S AG's Email Address Formats

OTTO'S AG uses at least 1 format(s):
OTTO'S AG Email FormatsExamplePercentage
First.Last@ottos.chJohn.Doe@ottos.ch
49%
Last.First@ottos.chDoe.John@ottos.ch
1%
First.Last@ottos.chJohn.Doe@ottos.ch
49%
Last.First@ottos.chDoe.John@ottos.ch
1%

Frequently Asked Questions

Where is OTTO'S AG's headquarters located?

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OTTO'S AG's main headquarters is located at Wassermatte 3, Sursee, Luzern 6210, CH. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is OTTO'S AG's official website and social media links?

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OTTO'S AG's official website is ottos.ch and has social profiles on LinkedIn.

What is OTTO'S AG's NAICS code?

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OTTO'S AG's NAICS code is 44-45 - Retail Trade.

How many employees does OTTO'S AG have currently?

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As of October 2025, OTTO'S AG has approximately 1K employees across 3 continents, including EuropeAsiaNorth America. Key team members include Owner: J. W.Senior Buyer And Category Manager: H. W.Digital Marketing Manager: A. A.. Explore OTTO'S AG's employee directory with LeadIQ.

What industry does OTTO'S AG belong to?

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OTTO'S AG operates in the Retail industry.

What technology does OTTO'S AG use?

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OTTO'S AG's tech stack includes Adobe Creative CloudGoogle Hosted LibrariesCloudflareMySQLZendeskPriority HintsHTTP/3X-Content-Type-Options.

What is OTTO'S AG's email format?

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OTTO'S AG's email format typically follows the pattern of First.Last@ottos.ch. Find more OTTO'S AG email formats with LeadIQ.

When was OTTO'S AG founded?

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OTTO'S AG was founded in 1978.

OTTO'S AG

RetailSwitzerland1001-5000 Employees

OTTO’S – alles ausser gewöhnlich 

OTTO’S – eine ganz gewöhnliche Warenhauskette? Im Gegenteil. Seit seiner Gründung vor über 45 Jahren hat sich unser Unternehmen zu einem echten Magnet für Schnäppchenjäger entwickelt. Die einzigartige Preispolitik ist jedoch längst nicht das einzige Markenzeichen des Unternehmens. OTTO’S geht auch sonst ganz bewusst ungewohnte Wege: Nebst dem beeindruckenden Standardsortiment von über 50’000 Artikeln finden die Kunden in den 140 Filialen auch Schuhe und Sporttextilien der bekanntesten Marken, Möbel, Parfüms, Qualitätsweine und sogar Autos. 

Dank mutigen Entscheidungen wie diesen befindet sich unser Unternehmen stetig auf Erfolgskurs. Daran dürfte sich auch in Zukunft so schnell nichts ändern. Der Familienbetrieb, der in zweiter Generation von Mark und Rolf Ineichen geführt wird, beschäftigt mittlerweile mehr als 2600 Mitarbeitende. Vom Hauptsitz in Sursee bedienen wir mit LKW-Flotte über 140 Filialen in der Deutschschweiz, in der Romandie und im Tessin. 
Wollen Sie mit uns durchstarten?
Wollen Sie Teil der OTTO’S-Familie werden? Wollen Sie wachsen, lernen, besser werden – und Ihr Können tagtäglich unter Beweis stellen? Dann starten Sie in Ihre Zukunft mit rund 2600 Mitarbeitenden aus der ganzen Schweiz an Ihrer Seite. Spannende Stellen warten auf Sie und zwar unter folgendem Link: 

https://www.ottos.ch/de/jobs/stellenangebote.html

Section iconCompany Overview

Headquarters
Wassermatte 3, Sursee, Luzern 6210, CH
Website
ottos.ch
NAICS Code
44-45 - Retail Trade
Founded
1978
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    OTTO'S AG's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    OTTO'S AG's revenue is estimated to be in the range of $50M$100M

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