Local travel focus Tailor outreach to their three Michigan locations (Flint, Fenton, Grand Blanc) highlighting opportunities for regional vacation packages, group trips, and local partnerships that can drive repeat business.

Mid-market growth Position Travel Brokers as a cost-effective, high-touch alternative to online giants for mid-range travelers; propose white-glove planning services and exclusive deals to differentiate from OTAs.

Tech optimization Offer enhanced digital marketing services and CRM integrations to supplement their existing tech stack (Google Workspace, Brevo) to improve client retention, lead nurturing, and cross-sell opportunities across their three offices.

SMB revenue leverage With revenue in the $1M–$10M range and a lean team, propose scalable, low-friction productize travel packages and affiliate partnerships to boost margins and ease fulfillment.

Performance metrics Suggest value-driven pilots tracking conversion from inquiries to bookings, client lifetime value, and campaign ROI to demonstrate measurable impact and justify expanded collaboration.