Regional Partnership Opportunities Travel Salem’s active collaborations with local government, tourism organizations, and sporting events suggest strong regional partnership potential. Expanding joint marketing initiatives or sponsorships with similar regional entities can enhance visibility and drive mutually beneficial tourism campaigns.

Growth in Outdoor Recreation The company’s recent $50,000 grant to develop outdoor recreation in Santiam Canyon indicates a focus on outdoor tourism attractions. There is an opportunity to offer outdoor activity packages, gear rentals, or guided experiences that align with this expansion and attract eco-conscious and adventure-seeking travelers.

Targeting Leisure and Event Travelers With a focus on promoting the Mid-Willamette Valley as a year-round destination for conventions and leisure travelers, there is a potential to customize packages for event attendees, conference groups, and leisure tourists, increasing upsell opportunities across accommodations, dining, and local attractions.

Digital Engagement Potential Travel Salem’s tech infrastructure, including social media and digital marketing tools, positions it well for targeted advertising campaigns. Leveraging data-driven marketing to specific interest groups in outdoor recreation, cultural events, or culinary tourism can expand visitor engagement and increase bookings.

Regional Tourism Growth As the official destination marketing organization with regional partnerships, there is scope to develop bundled travel experiences and promotions that appeal to diverse traveler segments. Highlighting unique local assets such as wineries, hot springs, and waterfalls can create compelling offerings for travel companies seeking to enhance their regional packages.