Market Expansion Travel Wisconsin expanded its offices to Peoria, Illinois, and broadened its advertising to 14 Midwestern markets, funded by state budgets. This demonstrates a commitment to regional growth and creates opportunities for partner campaigns. Potential sales targets include regional media partnerships, localized content development, and co-branded promotions with Wisconsin partners.

Tech-Driven Marketing The agency's tech stack includes Facebook Pixel, Knockout.js, Iterable, Microsoft Azure, Quantcast, YouTube, and Pinterest, indicating readiness for data-driven marketing, CRM automation, and cross-channel attribution. This opens opportunities for marketing technology consulting, analytics services, data onboarding, and privacy-compliant integrations with existing systems.

Engagement Campaigns Wonders of Wisconsin launched in 2023, along with seasonal campaigns and events such as Crown the Curd Contest, demonstrating a content- and event-led approach with strong audience engagement. Sales opportunities include sponsorships, co-branded experiences, content partnerships, and rights to media assets or reports.

Economic Impact Partnerships The department reports a 2021 economic impact of tourism at $20.9 billion and a revenue range of $250-500 million, signaling a large market with public funding and ROI expectations. This creates opportunities to offer market research, impact reporting, ROI analytics, and grant-supported marketing programs to demonstrate value and justify future investment.

Strategic Partnerships Wisconsin competes with similar tourism boards like Visit Milwaukee and Explore Minnesota, suggesting opportunities for cross-state partnerships and vendor relationships with regional attractions and hospitality providers. Potential sales strategies include joint campaigns, sponsorships for events, and bidding for advertising, content development, and media rights across the Midwest.