Traverse City Tourism Employee Directory
Advertising ServicesMichigan, United States51-200 Employees
Traverse City Tourism is the official destination marketing organization for the Traverse City area, operating within advertising services to promote leisure and business travel with the aim of benefiting local hospitality businesses and the community. It is based in Traverse City, Michigan, at 101 West Grandview Parkway, and has between 51 and 200 employees. The organization maintains a website at https://traversecity.com and uses branding that positions Traverse City as Michigan's 'True North'. In January 2025, the organization announced a partnership with SKYNAV to launch an immersive virtual tour platform, and launched an online service offering aerial and ground photography for virtual tours of more than 50 attractions. The organization has received recognitions such as Traverse Wine Coast being named the Cherry Capital of the World in October 2025 and certification as a Certified Autism Destination in August 2024; its annual revenue is in the range of $25 million to $50 million.