Insights

Enterprise POS Advantage TRAY offers an enterprise-grade, cloud-first POS that supports full-service and fast casual restaurants, enabling potential upsell to multi-site operators seeking scalable, low capital expenditure technology upgrades.

Tableside Expansion With over 20,000 tableside ordering tablets deployed for Dine Brands Global IHOP, there is a proven model for expanding to additional chains seeking similar table-side capabilities and improved order accuracy.

OmniChannel Readiness TRAY’s ability to unify drive-thru, counter, tableside, online, kiosk, and third-party orders, routed to its own or partner KDS, positions it to win deals from restaurants aiming for a single integrated operating platform.

APIs and Integration Being card-processing agnostic and API-friendly enables easy partner integrations with existing payments, loyalty, analytics, and ERP systems, reducing competitive risk for operators with complex tech stacks.

Cost-Efficient Modernization Low to no CapEx technology, hardware flexibility, and the ability to convert older Windows machines into modern POS make TRAY attractive to operators looking to upgrade without large capital outlays.

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TRAY Tech Stack

TRAY uses 8 technology products and services including Amazon Web Services, WordPress, Salesforce, and more. Explore TRAY's tech stack below.

Amazon Web Services
Cloud Hosting
WordPress
Content Management System
Salesforce
Customer Relationship Management
Zendesk
Documentation Tools
Shopify
E-commerce
Drift
Live Chat
Amazon Pay
Payment Processing
Piwik
System Analytics & Monitoring

TRAY's Email Address Formats

TRAY uses at least 1 email format:

TRAY Email Formats	Example	Percentage
First.Last@tray.com	John.Doe@tray.com	100%

Frequently Asked Questions

What is TRAY's stock symbol?

TRAY is a publicly traded company; the company's stock symbol is BEG.L.

What is TRAY's official website and social media links?

TRAY's official website is tray.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does TRAY generate?

As of August 2026, TRAY's annual revenue is estimated to be $25M - $50M.

What is TRAY's NAICS code?

TRAY's NAICS code is 5112 - Software Publishers.

How many employees does TRAY have currently?

As of August 2026, TRAY has approximately 78 employees across 5 continents, including Asia, North America and South America. Key team members include Head Of Qa | Qa Manager: H. D., Director Hr: C. D. and Director, Devops At Tray: V. K. Explore TRAY's employee directory with LeadIQ.

What industry does TRAY belong to?

TRAY operates in the Software Development industry.

What technology does TRAY use?

TRAY's tech stack includes Amazon Web Services, WordPress, Salesforce, Zendesk, Shopify, Drift, Amazon Pay and Piwik.

What is TRAY's email format?

TRAY's email format typically follows the pattern of First.Last@tray.com. Find more TRAY email formats with LeadIQ.

How much funding has TRAY raised to date?

As of August 2026, TRAY has raised $6.8M in funding. The last funding round occurred on Aug 01, 2019 for $5M.

When was TRAY founded?

TRAY was founded in 2013.

TRAY

Q: What is TRAY's official website and social media links?

TRAY's official website is tray.com. TRAY has social profiles on LinkedIn.

Q: How many employees does TRAY have currently?

TRAY has approximately 78 employees.

Q: What technology does TRAY use?

TRAY's tech stack includes AddToAny Share Buttons, LiveIntent, Twemoji, Google Tag Manager, Gravity Forms.

Q: What is TRAY's NAICS code?

TRAY's NAICS code is 5112 (Software Publishers).

Software DevelopmentFlorida, United States51-200 Employees

TRAY provides an enterprise POS solution for full-service and fast casual restaurants, built around cloud-enabled software that operates on in-store devices. Based in Coral Gables, Florida, the company enables operators to use new hardware or repurpose older Windows machines, reducing capital expenditure while enabling features like tableside ordering. TRAY has been deployed at IHOP through Dine Brands Global, with over 20,000 tableside ordering tablets in use. 

The platform supports omni-channel ordering across drive-thru, counter, tableside, online, kiosks, and third-party channels, routing orders to its own kitchen display system or a customer’s KDS. It is card processing agnostic and integrates with other systems through APIs, with flexible installation and support options to fit enterprise needs.

Company Overview

Website: tray.com
Stock Symbol: BEG.L
NAICS Code: 5112 - Software Publishers
Founded: 2013
Employees: 51-200

Funding & Financials

$6.8M
TRAY has raised a total of $6.8M of funding over 5 rounds. Their latest funding round was raised on Aug 01, 2019 in the amount of $5M as a Seed.
$25M - $50M
TRAY's revenue is estimated to be in the range of $25M - $50M