Enterprise POS Advantage TRAY offers an enterprise-grade, cloud-first POS that supports full-service and fast casual restaurants, enabling potential upsell to multi-site operators seeking scalable, low capital expenditure technology upgrades.

Tableside Expansion With over 20,000 tableside ordering tablets deployed for Dine Brands Global IHOP, there is a proven model for expanding to additional chains seeking similar table-side capabilities and improved order accuracy.

OmniChannel Readiness TRAY’s ability to unify drive-thru, counter, tableside, online, kiosk, and third-party orders, routed to its own or partner KDS, positions it to win deals from restaurants aiming for a single integrated operating platform.

APIs and Integration Being card-processing agnostic and API-friendly enables easy partner integrations with existing payments, loyalty, analytics, and ERP systems, reducing competitive risk for operators with complex tech stacks.

Cost-Efficient Modernization Low to no CapEx technology, hardware flexibility, and the ability to convert older Windows machines into modern POS make TRAY attractive to operators looking to upgrade without large capital outlays.