Latin America Growth Active participation in Agrishow 2026, Expoagro 2026, and Intermodal South America 2026 signals strong regional demand for agricultural and heavy-duty tires. Target OEMs, distributors, and end-users in Brazil and wider Latin America to expand regional supply of XP1000 and ProgressiveTraction lines, with localized service and after-sales support.
Durability Advantage 5,000-hour performance guarantee for agricultural tyres and ProgressiveTraction innovations offer a compelling value proposition to reduce total cost of ownership for farms and industrial fleets; create bundled maintenance plans, extended warranties, and tire lifecycle management to drive repeat business.
OEM Collaboration Trelleborg Tires emphasizes partnerships with leading OEMs; opportunities exist to onboard additional OEMs in agriculture and off-road sectors, leveraging the XP and high-efficiency tire ranges to differentiate equipment performance.
Aftermarket Services With complete wheels and a focus on performance, there is a cross-sell opportunity for fleet management solutions, uptime services, and regional aftermarket distribution to improve vehicle productivity and reduce downtime.
High-Impact Segments Target high-intensity material handling and logistics sectors (XP1000 for warehouses and ports) and agricultural equipment operators; tailor propositions around reduced wear, improved traction, and sustainability to win contracts with operators and distributors.