Mid-market Focus Target a sales approach tailored to mid-market organizations in need of outsourced IT service management, highlighting scalable, high-availability support and cost efficiency to align with Trend Consulting Services’ value proposition.

Managed IT Growth Position offerings around end-to-end IT service management, including day-to-day operations, to expand Trend’s role as a strategic partner for clients seeking to optimize IT investments and free internal resources.

Security stack Leverage Trend’s existing security tech footprint (Cloudflare, Cloudflare DNS, Mimecast, Proofpoint) to upsell advanced threat protection, email security enhancements, and secure remote work solutions to current and prospective clients.

Revenue Targeting Focus on mid-market accounts with annual revenues in the low to mid billions and expanding IT budgets; propose scalable service packages that can grow with client needs and demonstrate clear ROI.

Industry Synergy Highlight successful use cases for for profit and not-for-profit sectors, emphasizing adaptable IT solutions and strategic consulting to differentiate Trend from larger, less personalized competitors.