Vertical Market Opportunity Tri-Phase targets multiple industries including paper, plastics, packaging, material handling, food & beverage, medical, mobile equipment, alternative energy, and water. Sales reps can tailor solutions to these verticals by highlighting hardware, programming, feasibility testing, UL panel builds, and safety training to reduce risk and cost for manufacturers in Wisconsin and Northern Illinois.

Engineering-Driven Value The company differentiates itself by exclusively hiring engineers who provide end-to-end automation solutions using off-the-shelf components. This presents a sales angle around faster implementation, reduced risk, and lower total cost of ownership for manufacturers seeking robust programming, integration, and start-up support.

Strategic Partnerships Position Tri-Phase as an extension of a customer’s staff by offering application development, hardware, programming, feasibility testing, and UL panel builds. Leverage this to upsell ongoing services such as on-site training, safety assessments, and troubleshooting with measurable productivity gains.

Tech Stack Leverage Utilize the breadth of software and platforms (SOLIDWORKS, Epicor, Shopify, Smartsheet, Office 365, Apache, Nginx) to establish cross-sell opportunities in design, ERP integration, e-commerce enablement, and project management for automation projects across target industries.

Growth Potential With a mid-size revenue band and a leadership move in sales leadership noted in 2017, there is momentum to expand both geographically within Wisconsin and Northern Illinois and to deepen relationships with mid-market manufacturers seeking scalable automation solutions and engineering-led service models.