Regional focus Target facilities in Ohio, Michigan, and Indiana with epoxy flooring and polished concrete services to capitalize on regional specialization and proximity.

Mid-market potential Position toward small to mid-sized commercial/industrial facilities given the company size (11-50 employees) and revenue range, offering scalable flooring solutions and maintenance programs.

Cost-effective partnerships Leverage long-standing presence in the industry to propose bundled epoxy and polished concrete packages with project management, installation efficiency, and warranty incentives to win repeat business.

Tech-enabled sales Utilize CRM and marketing tech stack (Salesforce, Pardot) to nurture leads of facility managers, coordinate bids, and automate follow-ups; explore Google Maps for targeting facility clusters.

Competitive positioning Differentiate from large players by emphasizing specialized industrial flooring expertise, local service footprint, and personalized account management tailored to facility maintenance cycles.