Strategic Partnerships Tricor Automotive Group recently announced a strategic partnership with Signal Technologies to streamline used vehicle sales into the US market. Sales teams can explore co-selling opportunities, cross-promote F&I products, and leverage Signal's cross-border platform to expand dealer reach and increase volume of insured and financed sales.

US Market Expansion The partnership aims to optimize Tricor dealers' used vehicle exports to the lucrative US market, presenting a growth channel for finance and insurance products, extended warranties, and protection plans to a broader customer base across borders.

F&I Product Suite With a broad portfolio including finance and leasing, extended warranties, credit insurance, appearance and corrosion protection, loyalty programs, prepaid maintenance, and P&C protection, there are multiple upsell and cross-sell opportunities at each vehicle lifecycle stage.

Dealer-Centric Enablement Tricor focuses on same store productivity through recruiting, training, and process implementation for approximately 150 Canadian dealerships, indicating a ready channel to deploy targeted sales of F&I solutions, loyalty programs, and employee benefits across multiple existing partners.

Technology Enablement The tech stack includes Salesforce, Sage Intacct, Mixpanel, DocuSign, Slack and more, which can support scalable sales enablement, contract management, analytics, and streamlined onboarding for new F&I offerings to dealerships and their customers.