Insights

Loyalty leveraged TripADeal integrates with Qantas Points, presenting an opportunity to upsell premium experiences and bundled packages to loyalty program members seeking added value and flexible payment options.

Strategic partnership Post-acquisition by Qantas, there is potential to co-create exclusive offers, cross-sell hotel and tour packages, and expand distribution through Qantas’ channels to accelerate growth.

AI showroom Recent AI-powered travel showcases and immersive experiences with Salesforce indicate a sales path to offer personalized itineraries and dynamic pricing to high-intent shoppers.

Expansion channels Historical partnerships with Expedia and a Hotel Stays initiative signal room to broaden supplier relationships, Increase inventory breadth, and target regional travelers with integrated travel bundles.

Digital engagement Integrated tech stack (Optimizely, Segment, Salesforce, Datadog) enables data-driven sales outreach, retargeting, and lifecycle marketing to convert browsers into booked holidays.

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TripADeal Tech Stack

TripADeal uses 8 technology products and services including Optimizely, Segment, Salesforce, and more. Explore TripADeal's tech stack below.

Optimizely
A/B Testing
Segment
Customer Data Platforms
Salesforce
Customer Relationship Management
Google Workspace
Email
Salesforce Service Cloud
Live Chat
Agentforce
Marketing Performance Measurement
Datadog
Real User Monitoring
Piwik PRO Core
Web Analytics

Media & News

TripADeal's Email Address Formats

TripADeal uses at least 4 email formats:

TripADeal Email Formats	Example	Percentage
First.Last@tripadeal.com.au	John.Doe@tripadeal.com.au	81%
First@tripadeal.com.au	John@tripadeal.com.au	17%
Last@tripadeal.com.au	Doe@tripadeal.com.au	1%
First.MiddleLast@tripadeal.com.au	John.MichaelDoe@tripadeal.com.au	1%

Frequently Asked Questions

What is TripADeal's official website and social media links?

TripADeal's official website is tripadeal.com.au and has social profiles on LinkedIn.

How much revenue does TripADeal generate?

As of August 2026, TripADeal's annual revenue is estimated to be $100M - $250M.

What is TripADeal's NAICS code?

TripADeal's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does TripADeal have currently?

As of August 2026, TripADeal has approximately 173 employees across 4 continents, including Oceania, Asia and Europe. Key team members include Chief Executive Officer: M. W., Chief Customer Officer: A. B. and Chief Commercial Officer (cco): N. N. Explore TripADeal's employee directory with LeadIQ.

What industry does TripADeal belong to?

TripADeal operates in the Travel Arrangements industry.

What technology does TripADeal use?

TripADeal's tech stack includes Optimizely, Segment, Salesforce, Google Workspace, Salesforce Service Cloud, Agentforce, Datadog and Piwik PRO Core.

What is TripADeal's email format?

TripADeal's email format typically follows the pattern of First.Last@tripadeal.com.au. Find more TripADeal email formats with LeadIQ.

When was TripADeal founded?

TripADeal was founded in 2011.

TripADeal

Q: What is TripADeal's official website and social media links?

TripADeal's official website is tripadeal.com.au. TripADeal has social profiles on LinkedIn.

Q: How many employees does TripADeal have currently?

TripADeal has approximately 173 employees.

Q: What technology does TripADeal use?

TripADeal's tech stack includes HSTS, Microsoft, LinkedIn Recruiter, Cart Functionality, Cloudflare.

Q: What is TripADeal's NAICS code?

TripADeal's NAICS code is 5615 (Travel Arrangement and Reservation Services).

Travel ArrangementsNew South Wales, Australia51-200 Employees

TripADeal operates as an online travel agent that curates holidays by combining tours, cruises, experiences, and hotel stays for customers. Customers can earn and redeem Qantas Points when booking and have flexible payment options, available online or through travel consultants. The company is based in Byron Bay, with headquarters there and satellite offices in Brisbane and the Gold Coast, and it is Australian-owned and operated. Founded in 2011 by Norm Black and Richard Johnston, TripADeal grew from Byron Bay into a mid-sized Australian travel business. In 2024, Qantas acquired 100% of the company after previously holding a majority stake. In 2025, TripADeal partnered with Salesforce to launch an AI-powered travel showcase.