Veteran Owned Appeal Leverage the veteran-owned identity to target commercial clients and associations that prioritize veteran-led businesses, highlighting reliability, discipline, and commitment to protecting hard work.

Mid‑Market Growth With 11-50 employees and revenues in the millions, position TriStar as a strong insurer for small to mid-size businesses and startups seeking scalable, value-driven coverage from multiple carriers.

Dunn Chamber Visibility capitalize on recent recognition as Business and Member of the Week to build partnerships with local businesses and professional networks, offering bundled insurance programs and local service emphasis.

Digital Footprint Promote through the tech stack showcase (WordPress, Shopify, Google Workspace, SEO tools) to demonstrate a modern, client-friendly buying experience and offer digital-first coverage options and quotes.

Carrier Diversification Emphasize wide access to top carriers to address a spectrum of insurance needs for startups and families, targeting cross-sell opportunities across business owners, home, auto, and specialty lines.