Growth Opportunity Mid-market IT services provider with revenue in the 25-50M range and a broad portfolio including managed services, cloud, cybersecurity, and infrastructure. Potential for upsell of advanced cybersecurity offerings, SOC services, and cloud optimization for efficiency and security.

SMB to Midsize Expansion Employee count suggests small-to-mid sized business focus in Milwaukee and surrounding southeastern Wisconsin. Target expansion into additional regional markets with scalable IT solutions, leveraging existing success in 3CX and Yealink implementations.

Recurring Revenue Targets Diverse service lines (managed IT, cloud, print management, surveillance, network cabling, VoIP, printer repair) create multiple opportunities for managed services contracts, ongoing maintenance plans, and annual renewals to stabilize cash flow.

Digital Footprint Tech stack includes Google Ads, HubSpot, and WordPress/Wix, indicating active digital marketing and CRM usage. Opportunity to optimize lead generation, nurture campaigns, and cross-sell via targeted content and lifecycle marketing.

Competitive Positioning Established Milwaukee provider since 1993 with a broad service suite. Leverage strong local brand and referenceability to pursue security-focused, compliance-driven projects, and competitive RFPs in IT services and surveillance markets.