Strong Market Presence First Due Size-Up has established itself as a leader in public safety software, serving over 3,000 agencies across the U.S. and Canada. Its recognition as the #1 Fire & EMS software provider by Inc. 5000 and inclusion in the GovTech 100 highlights its prominent position in the industry, presenting opportunities to expand within existing customer bases and attract new agencies seeking proven solutions.

Growth and Investment With a recent strategic investment of 355 million dollars led by JMI Equity and participation from TCV and Serent Capital, First Due demonstrates substantial financial backing and growth potential. This opens avenues for upselling advanced features or premium services to clients interested in leveraging the company's expanding platform and capabilities.

Expanding Product Suite The launch of First Due LMS and recent integrations like NextNav’s vertical location technology showcase a commitment to enhancing training, incident management, and location services. These innovations create opportunities to cross-sell new modules and increase the platform's value for existing clients seeking comprehensive safety solutions.

Technological Innovation Utilizing leading tech stack components such as AWS, Grafana, and Salesforce, First Due is well-positioned to offer scalable and robust cloud-based solutions. This technological foundation can attract agencies seeking modern, integrated systems and allows for rapid deployment of new features aligned with evolving industry standards.

Future Expansion Potential Given its focus on community engagement, incident management, and personnel scheduling, there are significant opportunities to tailor solutions to adjacent markets such as police or emergency management agencies. Developing targeted offerings or partnerships could facilitate broader market penetration and increase sales conversions.