Market Leadership First Due has established itself as the leading provider of end-to-end public safety software, serving over 3,000 agencies across the US and Canada. Their recognition as the #1 Fire & EMS software company by Inc. 5000 positions them as a trusted market leader, making them a prime target for expanded sales within this sector.

Growth Investment The recent $355 million strategic minority growth investment from prominent investors such as JMI Equity, TCV, and Serent Capital signals substantial growth potential and increased capacity to expand product offerings, making current and prospective clients attractive opportunities for upselling or new deployments.

Technology Integration First Due's integration of advanced technologies like NextNav's vertical location and 3D visualization positions them at the forefront of innovation in public safety solutions. Potential clients interested in cutting-edge features and enhanced incident management capabilities offer targeted sales opportunities.

Expanded Partnerships Recent collaborations with organizations like Firefighter Nation and Fire Engineering Training, along with partnerships expanding library resources, indicate a focus on community and institutional engagement—creating openings for tailored training, licensing, or premium service packages.

Employee & Customer Growth With an approximate employee base of 201-500 and revenue estimates between $100M and $250M, First Due's expanding footprint suggests increasing demand from fire and EMS agencies. This growth offers sales teams opportunities to target agencies seeking integrated, scalable public safety software solutions.