Local fleet potential Trojan Auto Care serves a long-standing local community in Troy, Ohio with 10-bay facility and ASE-Certified technicians. Target nearby small business fleets and family-owned fleets for preventative maintenance programs to drive recurring revenue and establish a preferred shop relationship.

Subscriber maintenance Customer history and preventative maintenance are emphasized. Propose a proactive maintenance program with tiered service plans, reminders, and discounted bundled services to increase visit frequency and lifetime value.

Cross-sell opportunities Capable on both foreign and domestic vehicles with wide diagnostic capability. Explore cross-sell of alignment services, brake, transmission, and cooling system repairs, plus warranty-approved maintenance to capture broader repair spend.

Digital presence Already using WordPress, Shopify, and online scheduling. Optimize digital marketing to attract new customers in the Troy area, promote service specials, and collect data for targeted upsell offers and drip campaigns.

Growth readiness Small team with extensive expertise and modern equipment. Consider partnerships or referral programs with local auto parts suppliers and independent repair networks to scale service capacity and win maintenance contracts from nearby businesses.