Growing Self-Publishing Market Troubador Publishing operates within the expanding self-publishing industry, providing comprehensive services from production to distribution. This creates opportunities to offer tailored marketing and promotional packages to authors seeking to enhance their book sales and visibility.

Digital Engagement Strategies The company's active use of social media platforms like Instagram and initiatives such as launching an illustration service demonstrate a focus on visual content and digital marketing. Leveraging social media advertising and content marketing could significantly boost client acquisition and engagement.

Author Support Programs Programs like the Matador Author Ambassadors scheme indicate strong engagement with authors for advocacy and promotion. There is an opportunity to develop additional author loyalty and referral programs to increase repeat business and attract new clients through existing author networks.

Content Diversification Services Recent launches such as audiobook production and bespoke illustrations show a move toward diversified content services. Offering integrated multimedia publishing solutions could appeal to authors looking for comprehensive, end-to-end publishing support.

Niche Market Position Operating with a smaller team compared to larger competitors, Troubador can market its personalized, high-quality service approach. Emphasizing bespoke publishing solutions and dedicated customer support can differentiate it in a competitive landscape and attract authors valuing tailored attention.