Expansive Pipeline Tru by Hilton boasts the fastest growing pipeline in the hospitality industry with over 425 hotels in various stages of development. This extensive pipeline presents abundant sales opportunities for partnership and collaboration with potential hotel owners and developers looking to invest in a thriving brand.

Modern Amenities With modern and functional guest rooms, complimentary amenities like a Build Your Own 'Top It' breakfast, and a 24/7 retail market offering premium snacks and light meals, Tru by Hilton provides a compelling value proposition for guests. Leveraging these attractive amenities can be a key selling point to drive bookings and revenue growth.

Cross-Generational Appeal Designed to appeal to a wide range of guests cross-generationally, Tru by Hilton offers a social and connected experience in its hotel properties. This broad appeal opens avenues for targeted marketing campaigns tailored to different demographic segments, enhancing customer acquisition and loyalty.

Tech-Driven Experience Embracing technology with features like optional mobile check-in, Digital Key access, and high-speed Wi-Fi, Tru by Hilton delivers a seamless and convenient guest experience. Highlighting these tech-driven conveniences in sales pitches can resonate with tech-savvy travelers seeking a hassle-free stay.

Competitive Positioning In a market with comparable brands like The Hoxton and Moxy Hotels, Tru by Hilton stands out with its rapidly growing footprint and unique offerings. By emphasizing the brand's competitive advantages, such as its distinct lobby concept and value-focused approach, sales teams can differentiate Tru by Hilton and attract potential customers seeking a refreshing hotel experience.