TRU Colors Email Format

Food and Beverage ServicesNorth Carolina, United States11-50 Employees

TRU Colors is a for-profit brewery operating in the food and beverage services sector, based in Wilmington, North Carolina. It was founded in 2018 when rival gang members joined forces to create a business with a social mission aimed at reducing street violence and promoting community cohesion, using an economic approach tied to its brewing operations. The company emphasizes that its model seeks to address underlying economic and social exclusion factors believed to drive violence, aiming to deliver a scalable, measurable, and financially sustainable solution. In addition to production, TRU Colors has pursued strategic partnerships to support distribution and brand development, including collaborations with Molson Coors to facilitate growth and market entry. The organization is expanding its footprint, with plans to complete a large facility and roll out in Virginia and North Carolina, reflecting its growth trajectory within the broader craft beer industry.

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