Insights

Growing Market Presence Tru Fragrance & Beauty has demonstrated strong growth potential with annual revenues estimated between $25 million and $50 million and recent strategic acquisitions like Lake & Skye. These moves highlight their active expansion into the premium and niche fragrance segments, creating opportunities for partnerships with brands seeking growth and market diversification.

Global Expansion Strategy The company is actively expanding into key international markets such as the UK, Europe, and Canada, driven by newly appointed regional leadership. This presents a sales opportunity for partners offering region-specific marketing, distribution, or localized product development services to support their globalization efforts.

Innovative Brand Development With a history of designing and marketing iconic and consumer-connected fragrance brands, Tru demonstrates a commitment to fresh insights and operational excellence. This focus opens up avenues for collaboration with creative agencies and packaging suppliers to enhance brand differentiation and consumer engagement.

Technology Adoption Utilizing a modern tech stack including Google Analytics, Klaviyo, and Amazon, Tru is well-equipped to leverage digital marketing and e-commerce growth opportunities. Partners providing advanced analytics, CRM solutions, or digital advertising services are well-positioned to support their digital expansion initiatives.

Leadership and Investment Recent leadership appointments, including a new CEO and VP of Brand, along with private equity investment from Monogram Capital, signal a forward-looking growth strategy. This environment is conducive for sales opportunities in technology solutions, consulting, and services aimed at scaling operations and entering new markets.

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Tru Fragrance & Beauty Tech Stack

Tru Fragrance & Beauty uses 8 technology products and services including RSS, Amazon, Apple iCloud Mail, and more. Explore Tru Fragrance & Beauty's tech stack below.

  • RSS
    Content Management System
  • Amazon
    E-commerce
  • Apple iCloud Mail
    Email
  • Microsoft 365
    Email
  • Google Fonts API
    Font Scripts
  • Klaviyo
    Marketing Automation
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics

Tru Fragrance & Beauty's Email Address Formats

Tru Fragrance & Beauty uses at least 1 format(s):
Tru Fragrance & Beauty Email FormatsExamplePercentage
First.Last@trufragrance.comJohn.Doe@trufragrance.com
38%
FLast@trufragrance.comJDoe@trufragrance.com
12%
First.Last@trufragrance.comJohn.Doe@trufragrance.com
38%
FLast@trufragrance.comJDoe@trufragrance.com
12%

Frequently Asked Questions

Where is Tru Fragrance & Beauty's headquarters located?

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Tru Fragrance & Beauty's main headquarters is located at 7725 South Quincy Willowbrook, Illinois 60527 United States. The company has employees across 5 continents, including North AmericaAfricaAsia.

What is Tru Fragrance & Beauty's phone number?

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You can contact Tru Fragrance & Beauty's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tru Fragrance & Beauty's official website and social media links?

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Tru Fragrance & Beauty's official website is trufragrance.com and has social profiles on LinkedIn.

How much revenue does Tru Fragrance & Beauty generate?

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As of March 2026, Tru Fragrance & Beauty's annual revenue is estimated to be $11M.

What is Tru Fragrance & Beauty's SIC code NAICS code?

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Tru Fragrance & Beauty's SIC code is 5122 - Drugs, Drug Proprietaries, and Druggists' Sundries NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Tru Fragrance & Beauty have currently?

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As of March 2026, Tru Fragrance & Beauty has approximately 148 employees across 5 continents, including North AmericaAfricaAsia. Key team members include Chief Brand Officer: A. C. S.Vice President Of Engineering: E. A.Vp Of International Business: C. M.. Explore Tru Fragrance & Beauty's employee directory with LeadIQ.

What industry does Tru Fragrance & Beauty belong to?

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Tru Fragrance & Beauty operates in the Personal Care Product Manufacturing industry.

What technology does Tru Fragrance & Beauty use?

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Tru Fragrance & Beauty's tech stack includes RSSAmazonApple iCloud MailMicrosoft 365Google Fonts APIKlaviyoYoast SEOGoogle Analytics.

What is Tru Fragrance & Beauty's email format?

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Tru Fragrance & Beauty's email format typically follows the pattern of First.Last@trufragrance.com. Find more Tru Fragrance & Beauty email formats with LeadIQ.

When was Tru Fragrance & Beauty founded?

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Tru Fragrance & Beauty was founded in 1969.

Tru Fragrance & Beauty

Personal Care Product ManufacturingIllinois, United States51-200 Employees

We design, produce, and market fragrance & beauty brands that intimately connect with consumers.

We continually deliver fresh insights and operational excellence, earning our position as partner of choice for world-class retailers and brands.

WHAT WE DO
For over 47 years, Tru has partnered with retailers and brands to capitalize on the enormous category potential of fragrance and beauty. By offering creative and nimble design, sourcing and financing, we’ve helped transform retailers into lifestyle destinations with must-have beauty offerings. The result is delighted, dedicated consumers - and highly profitable, recurring cash flows.

Our tailored approach allows for a unique client list spanning from iconic global retailers to innovative upstarts.

Seamless global inventory management and distribution has made us an optimal partner for large-scale retailers, while our flexibility offers the reactivity and speed-to-market needed in today’s fast-paced fashion world.

Our offices in New York and Chicago house design, marketing, finance, quality and distribution resources. Satellite offices in Los Angeles, Dallas, Denver and Boston offer convenience for our clients and a deeper connection to national market trends.

Our long-term sourcing and manufacturing partners are located in the U.S., Canada, India, and China.

CAPABILITIES
We craft and globally distribute iconic fragrance and beauty brands that intimately connect with consumers.
 
CULTURE
Our talented team are your partners in category management and growth. Our knowledge, transparency, curiosity and passion is leveraged every day by brand and retail teams who consider us an extension of their corporate family.

Section iconCompany Overview

Headquarters
7725 South Quincy Willowbrook, Illinois 60527 United States
Phone number
SIC Code
5122 - Drugs, Drug Proprietaries, and Druggists' Sundries
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1969
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Tru Fragrance & Beauty's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Tru Fragrance & Beauty's revenue is estimated to be in the range of $25M$50M

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