Pinrose

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

Pinrose is a San Francisco-based fragrance company operating as a small, specialized perfume house. It uses science and technology to curate a personalized fragrance wardrobe for customers. Since launching a premium fragrance line and an online scent-discovery tool in spring 2014, its products have been distributed online through Pinrose.com and retailer sites such as Sephora and Nordstrom, with in-store presence at more than 120 Nordstrom and Sephora locations. It competes in the fragrance and personal care manufacturing space by emphasizing personalization and packaging innovation, and it targets modern millennials and online shoppers seeking customized scent experiences. In 2018, Pinrose announced the Starter Witch Kit at Sephora and entered a collaboration with Sephora to broaden its makeup offerings, including glosses and highlighters.

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