Tru Optik Email Format

Information Technology and ServicesConnecticut, United States11-50 Employees

Tru Optik specializes in identity resolution for the streaming media ecosystem, enabling brands, agencies, media companies and platforms to engage audiences across connected TV, streaming audio and gaming with scalable, privacy-conscious targeting. Its signature asset is a Household Graph representing more than 80 million homes, which underpins its data-driven offerings. The company provides a privacy-compliant data marketplace that links branded third-party data to streaming households, along with real-time campaign measurement and a data management platform for building custom audiences from first-party and branded data. It also offers a privacy compliance solution that supports consumer opt-out and records management for publishers and ad tech participants. 
Headquartered in Stamford, Connecticut, Tru Optik operates within the IT services and IT consulting space, focusing on identity and audience targeting in streaming contexts. In 2021, it expanded partnerships with major ad tech players to integrate its data marketplace into their platforms, broadening targeting capabilities across connected TV and streaming audio.

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