Insights

Integration Opportunities Tru Optik has recently integrated with major players in the ad tech industry like MediaMath, WideOrbit, and Targetspot, providing an opportunity for cross-selling and expanding reach in the OTT and streaming audio advertising space.

Strategic Investor Support With a recent investment of $5.5M from Connecticut Innovations Inc, Tru Optik showcases strong investor confidence. Leveraging this support can open doors for partnerships and client acquisition through credibility and financial backing.

Self-Service Solution Launch The launch of a self-service component for its Data Marketplace by Tru Optik allows brands and agencies direct access to plan OTT audiences. This presents an opportunity to upsell premium services and tailor offerings for a wider client base.

Audience Targeting Capabilities Partnerships with industry leaders like WideOrbit and Targetspot have enhanced Tru Optik's audience targeting capabilities. Leveraging these partnerships can help position the company as a go-to solution for precise and effective advertising campaigns.

Expansion to Connected TV Collaborations with companies like TargetSmart and the launch of TV-centered solutions demonstrate Tru Optik's focus on reaching audiences across Connected TV and streaming audio. This presents sales opportunities for targeting specific audience segments and expanding market presence in the CTV space.

Tru Optik Tech Stack

Tru Optik uses 8 technology products and services including Typekit, Modernizr, jQuery UI, and more. Explore Tru Optik's tech stack below.

  • Typekit
    Font Scripts
  • Modernizr
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Prefix-Free
    Miscellaneous
  • Amazon Web Services
    Platform As A Service
  • Python
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Twitter
    Widgets

Media & News

Tru Optik's Email Address Formats

Tru Optik uses at least 1 format(s):
Tru Optik Email FormatsExamplePercentage
first@truoptik.comJohn@truoptik.com
37%
first.last@truoptik.comJohn.Doe@truoptik.com
23%
flast@truoptik.comJDoe@truoptik.com
3%
first@truoptik.comJohn@truoptik.com
37%

Frequently Asked Questions

Where is Tru Optik's headquarters located?

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Tru Optik's main headquarters is located at 750 East Main Street 5th Floor Stamford, CT 06902 US. The company has employees across 1 continents, including North America.

What is Tru Optik's phone number?

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You can contact Tru Optik's main corporate office by phone at +1-203-816-8499. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tru Optik's official website and social media links?

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Tru Optik's official website is truoptik.com and has social profiles on LinkedIn.

What is Tru Optik's SIC code NAICS code?

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Tru Optik's SIC code is 7375 - Information Retrieval Services NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Tru Optik have currently?

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As of May 2022, Tru Optik has approximately 15 employees across 1 continents, including North America. Key team members include Chief Operating Officer: T. V.Chief Operating Officer: F. V.Head Of Design: J. S.. Explore Tru Optik's employee directory with LeadIQ.

What industry does Tru Optik belong to?

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Tru Optik operates in the IT Services and IT Consulting industry.

What technology does Tru Optik use?

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Tru Optik's tech stack includes TypekitModernizrjQuery UIPrefix-FreeAmazon Web ServicesPythonGoogle Tag ManagerTwitter.

What is Tru Optik's email format?

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Tru Optik's email format typically follows the pattern of . Find more Tru Optik email formats with LeadIQ.

How much funding has Tru Optik raised to date?

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As of May 2022, Tru Optik has raised $10M in funding. The last funding round occurred on Apr 03, 2019.

When was Tru Optik founded?

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Tru Optik was founded in 2013.
Tru Optik

Tru Optik

IT Services and IT ConsultingConnecticut, United States11-50 Employees

Tru Optik identity resolution powers the streaming media ecosystem. Tru Optik’s patented Household Graph™ of more than 80 million homes enables the world’s leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy and privacy compliance.

TRU OPTIK SOLUTIONS:

Streaming Audience Data: The OTT Data Marketplace, Political Data Cloud, and Streaming Audio Data Marketplace are the largest sources of privacy compliant branded third-party data synced to Connected TV, Smart Speaker and Gaming Console households. Available across leading ad tech platforms and publisher networks.

Campaign Measurement and Traffic Validation: Real-time measurement of reach, frequency, device and audience validation across direct and programmatic OTT campaigns.

Data Management: The Tru Optik data management platform enables advertisers and publishers to build custom audiences leveraging both first-party and branded third-party data across streaming media campaigns.

Privacy Compliance: Privacy.TV is a free privacy compliance solution for Connected TV and Advanced Media that offers consumer opt-out and records management for publishers, adtech platforms, data providers and device manufacturers

Section iconCompany Overview

Headquarters
750 East Main Street 5th Floor Stamford, CT 06902 US
Phone number
+1-203-816-8499
SIC Code
7375 - Information Retrieval Services
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $10M

    Tru Optik has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Apr 03, 2019.

Section iconFunding & Financials

  • $10M

    Tru Optik has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Apr 03, 2019.

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