Insights

Market Expansion Opportunity Tru Optik has recently partnered with multiple companies such as Targetspot and WideOrbit, indicating a growing presence in the streaming media ecosystem. Leveraging these partnerships can present cross-selling opportunities to offer advanced audience targeting solutions across streaming audio and podcasts, expanding the market reach.

Technology Integration Potential Integration with tech giants like Amazon Web Services and Google Tag Manager showcases advanced capabilities. Positioning Tru Optik's solutions as complementary to these widely-used technologies can create upselling prospects by demonstrating seamless integration and enhanced performance.

Funding-backed Growth Prospects With a recent funding of $10M and investments from entities like Connecticut Innovations, Tru Optik has the financial backing to drive innovation and scale operations. Leveraging this funding as a competitive advantage can attract potential clients looking for stable, well-funded partners for their streaming media needs.

Competitive Landscape Analysis Comparison with similar companies like TransUnion and Experian, who have a larger workforce and revenue, can be used as a competitive positioning strategy. Highlighting Tru Optik's agility and specialized focus in the streaming media sector can differentiate the company and appeal to clients seeking niche expertise.

Data Compliance Selling Point Tru Optik's Privacy.TV solution offers privacy compliance features for Connected TV and Advanced Media, aligning with the increasing emphasis on data privacy regulations. This unique selling point can be emphasized to attract clients concerned with ensuring data security and regulatory compliance in their advertising campaigns.

Tru Optik Tech Stack

Tru Optik uses 8 technology products and services including Typekit, Modernizr, jQuery UI, and more. Explore Tru Optik's tech stack below.

  • Typekit
    Font Scripts
  • Modernizr
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Prefix-Free
    Miscellaneous
  • Amazon Web Services
    Platform As A Service
  • Python
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Twitter
    Widgets

Media & News

Tru Optik's Email Address Formats

Tru Optik uses at least 1 format(s):
Tru Optik Email FormatsExamplePercentage
first@truoptik.comJohn@truoptik.com
37%
first.last@truoptik.comJohn.Doe@truoptik.com
23%
flast@truoptik.comJDoe@truoptik.com
3%
first@truoptik.comJohn@truoptik.com
37%

Frequently Asked Questions

Where is Tru Optik's headquarters located?

Minus sign iconPlus sign icon
Tru Optik's main headquarters is located at 750 East Main Street 5th Floor Stamford, CT 06902 US. The company has employees across 1 continents, including North America.

What is Tru Optik's phone number?

Minus sign iconPlus sign icon
You can contact Tru Optik's main corporate office by phone at +1-203-816-8499. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tru Optik's official website and social media links?

Minus sign iconPlus sign icon
Tru Optik's official website is truoptik.com and has social profiles on LinkedIn.

What is Tru Optik's SIC code NAICS code?

Minus sign iconPlus sign icon
Tru Optik's SIC code is 7375 - Information Retrieval Services NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Tru Optik have currently?

Minus sign iconPlus sign icon
As of May 2022, Tru Optik has approximately 15 employees across 1 continents, including North America. Key team members include Chief Operating Officer: T. V.Chief Operating Officer: F. V.Head Of Design: J. S.. Explore Tru Optik's employee directory with LeadIQ.

What industry does Tru Optik belong to?

Minus sign iconPlus sign icon
Tru Optik operates in the IT Services and IT Consulting industry.

What technology does Tru Optik use?

Minus sign iconPlus sign icon
Tru Optik's tech stack includes TypekitModernizrjQuery UIPrefix-FreeAmazon Web ServicesPythonGoogle Tag ManagerTwitter.

What is Tru Optik's email format?

Minus sign iconPlus sign icon
Tru Optik's email format typically follows the pattern of . Find more Tru Optik email formats with LeadIQ.

How much funding has Tru Optik raised to date?

Minus sign iconPlus sign icon
As of May 2022, Tru Optik has raised $10M in funding. The last funding round occurred on Apr 03, 2019.

When was Tru Optik founded?

Minus sign iconPlus sign icon
Tru Optik was founded in 2013.
Tru Optik

Tru Optik

IT Services and IT ConsultingConnecticut, United States11-50 Employees

Tru Optik identity resolution powers the streaming media ecosystem. Tru Optik’s patented Household Graph™ of more than 80 million homes enables the world’s leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy and privacy compliance.

TRU OPTIK SOLUTIONS:

Streaming Audience Data: The OTT Data Marketplace, Political Data Cloud, and Streaming Audio Data Marketplace are the largest sources of privacy compliant branded third-party data synced to Connected TV, Smart Speaker and Gaming Console households. Available across leading ad tech platforms and publisher networks.

Campaign Measurement and Traffic Validation: Real-time measurement of reach, frequency, device and audience validation across direct and programmatic OTT campaigns.

Data Management: The Tru Optik data management platform enables advertisers and publishers to build custom audiences leveraging both first-party and branded third-party data across streaming media campaigns.

Privacy Compliance: Privacy.TV is a free privacy compliance solution for Connected TV and Advanced Media that offers consumer opt-out and records management for publishers, adtech platforms, data providers and device manufacturers

Section iconCompany Overview

Headquarters
750 East Main Street 5th Floor Stamford, CT 06902 US
Phone number
+1-203-816-8499
SIC Code
7375 - Information Retrieval Services
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $10M

    Tru Optik has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Apr 03, 2019.

Section iconFunding & Financials

  • $10M

    Tru Optik has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Apr 03, 2019.

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.