Target Market Expansion True Function Laboratory primarily serves dental offices across the United States and Canada, presenting an opportunity to expand outreach to urban and emerging markets within North America that may have increasing demand for their specialized TMJ and sleep apnea products.

Product Diversification With a focus on Inter-occlusal Splints and Sleep Appliances, there is potential to upsell complementary dental products or expand into adjacent categories such as orthodontics and removable devices to attract a broader customer base.

Technological Upgrades Utilizing modern web technologies like Cloudflare, Bootstrap, and Google Fonts positions the company to enhance its digital presence and improve customer engagement, leading to increased lead generation and sales online.

Industry Positioning Given their strong reputation within the dental community and dependability recognized nationwide, targeted marketing efforts emphasizing quality and customization can help differentiate True Function Laboratory from competitors and attract high-value clients.

Focus on Growth Segments The company's revenue range of one to ten million dollars indicates room for growth within the niche medical device segment, especially by leveraging relationships with dental practices currently seeking advanced solutions for TMJ and sleep disorder treatments.